omni-channel



Larissa’s Picks to Click: Digital Darwinism, Chartbeat and New Apple Ads

Written on
March 18th 2013
Author
Larissa Lohman

EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. I’m jealous of all those who are hung over from this weekend’s festivities.  I’ve still got a few months left… Survival of ... more...

Five Tips for Boosting CPG Digital Campaign Performance

Written on
February 25th 2013
Author
Tom Flanagan

Entering 2013, CPG brands are facing increased pressure to demonstrate ROI from their marketing investments. For that reason, digital media’s low cost and tremendous reach make it an attractive option for media planners. However, cost efficiency does not guarantee effectiveness, so it’s important that marketers are strategically managing and analyzing ... more...