omar-tawakol



The Value of Data in Mobile Advertising

Written on
June 6th 2013
Author
Victor Milligan

ADOTAS — Data in any advertising medium is a currency. For advertisers, it is an economic asset that enables them to drive and optimize top-of-funnel, mid-funnel, and bottom-of-funnel performance. For publishers, it allows them to enhance the price-value of their audience. The Mobile Context It is no different in mobile advertising. It ... more...

Bizo Data Solutions Fuels Performance of B2B Marketing Technology Stack

Written on
April 23rd 2013
Author
AdotasWire

SAN FRANCISCO, April 23, 2013 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced the launch of Bizo Data Solutions, an extension of the company’s existing digital marketing platform that now enables B2B companies to better understand and more efficiently engage target audiences across their entire marketing funnel.  Bizo Data Solutions integrates ... more...

BlueKai Enters the CPG Market, Partners With IRI

Written on
April 16th 2013
Author
AdotasWire

CHICAGO and LAS VEGAS. April 16, 2013 (ADOTAS) – Information Resources, Inc. (IRI), a leading provider of innovative solutions and services for CPG and retail and over-the-counter healthcare companies, has joined forces with BlueKai, a leading complete enterprise data activation platform. The collaboration has resulted in a new direct-to-consumer digital ... more...

Play Ball! BlueKai Adds Major League Baseball Advanced Media to DMP Lineup

Written on
April 11th 2013
Author
AdotasWire

CUPERTINO, CALIF, April 11, 2013 (ADOTAS) – Just in time for the opening of the 2013 baseball season, BlueKai, the end-to-end SaaS solution for data management, analysis and activation, today announced a partnership with MLB Advanced Media, the interactive media and Internet company of Major League Baseball. As part of the ... more...

Industry Leaders Offer Predictions for 2013 (Part 9)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Dan Beltramo, Executive Vice President, Product Leadership, Nielsen “Device technology for advertising on mobile phones unleashes pent up ad dollars by enabling solid ad effectiveness measurement for advertisers.  Location based marketing gets more media coverage but remains in its infancy.” Jeff Smith, SVP, ... more...

BlueKai, Datalogix Partner to Leverage Purchase-Based Audience Data

Written on
April 11th 2012
Author
Brian LaRue

ADOTAS – Data management platform and exchange provider BlueKai has partnered with database marketing company Datalogix, in a move the two companies expect will advertisers to make the most of BlueKai’s extensive audience data and Datalogix’ capacities for building online audiences and data models specific to consumer behavior. It’s a timely ... more...

The Data-Driven CMO: ‘No More Burn to Learn’

Written on
September 28th 2011
Author
Omar Tawakol

ADOTAS – Over the past 20 years big data and analytics has had a transformational impact on changing the way we do business. Our culture has increasingly become a data democracy or an environment where individuals have access to unlimited information from diverse sources and the power to make informed ... more...