olympics



5 Ways Brands Can Drive Earned Media During Big Events

Written on
April 10th 2014
Author
Seraj Bharwani

ADOTAS – Every brand wants a smash viral video hit. Some will even go so far as to pay for views to achieve that. Paid media is necessary to jump start a campaign, but earned media – what truly makes a video viral – is infinitely more valuable to a ... more...

Olympics, I Love You, But Your Online Experience Was Bringing Me Down

Written on
February 26th 2014
Author
Basho Mosko

ADOTAS – I’m a huge fan of live sports in general, but the drama and excitement of the Olympics takes it to another level altogether. Every two years I’m delighted by the privilege to spend two weeks watching the best athletes on Earth competing against each other in sports I ... more...

5 New Video Ads You Should Watch Now: ‘Walking Dead,’ Acura, GTA, Diet Coke, Olympic Diversity

Written on
February 14th 2014
Author
Mike Daly

ADOTAS – Diet Coke becomes a magical confidence-booster, futuristic robot horses sell Acura cars and zombies go underground. Yes, it’s just another week in Adland. But which new ads have been setting the Viral Video Chart alight over the last seven days? Which ads have been the talk of the online ... more...

Spoiler Alert: Gold Medal Olympic Sponsors on Social

Written on
February 14th 2014
Author
Adotas

ADOTAS – We’re midway through the 2014 Olympic games and with Sochi being several hours ahead of the U.S., the social media community is buzzing 24/7. Engagor, the platform for real-time customer engagement, social media monitoring and analytics, took a look at the official Olympic sponsors to gauge the success of ... more...

The Publisher’s Reader Satisfaction and Revenue Dilemma

Written on
February 14th 2014
Author
Greg Keller

ADOTAS – How do good-looking Olympians, CTRs and Manhattan real estate come together? Well, let’s take a step back first, review the basics and get to the real issues faced by web publishers, which is what the connection is really all about. So where to start? It all begins with ... more...

5 New Video Ads You Should Watch Now!

Written on
January 10th 2014
Author
Unruly Media

ADOTAS – It’s been a big week in AdLand, with a lot of impressive content to kick off the new year. Luckily, we’ve sifted through to find the top five ads of the week for your viewing pleasure, and this week’s round-up is all about family (aww). Read on for a ... more...

Do Not Enter: Closed gTLD Area

Written on
March 4th 2013
Author
Naseem Javed

Definitions: Open gTLD is like dot com that anyone can buy and freely use. Closed gTLD is for example dot rice where the owners may decide if and how they are sold on the market or may use strictly for their own corporate use to corner the web traffic. After ... more...

Technology Drives Super Bowl XLVII Advertising Trends

Written on
January 30th 2013
Author
Martin Hayward

Spoiler alert: Digital media has drastically changed how companies take advantage of media events to promote their brands through advertising. (That is, spoiler alert if you’ve been living under a digital rock for the past five or so years!) GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! As two ... more...

2012 Sharing Trends: Guess Who/What Won the Race

Written on
December 19th 2012
Author
Press Release

Via AddThis: 2012 was the most socially active year ever on the Internet. We had the most social Olympics ever, the most social Election ever and overall sharing increased 23% from 2011. Hard to believe it’s that time again but we took our annual look back at the year in sharing. Check out ... more...

VIDEO: Forbes Launches BrandVoice, Pairs with Cartier for 3-Part Custom Content Series

Written on
October 3rd 2012
Author
Press Release

NEW YORK (October 3, 2012) – Forbes today announced the launch of its first BrandVoice video on forbes.com. For its BrandVoice video debut, Forbes partnered with Cartier to produce “Cartier EntrepreneurVoice: Make Your Move,” a three-part custom content video series featuring prominent entrepreneurs. The first of the three videos, which are presented ... more...