Daly will report to Riccardo Zane, president of Agency.com. Most recently, Daly was a partner and marketing director at Ogilvy New York – where he pumped up office revenues and led an award-winning interactive team.

“Jeremy has an incredible ability to filter consumer information, distil it to its core insights, and drive clear, synthesized business strategy for brands,” said Riccardo Zane, president of Agency.com New York. “I look forward to partnering with him to drive innovative strategies that charge our clients’ business growth.”

Agency.com’s clients include British Airways, T-Mobile and LG Electronics.

Nasreen Madhany, the former global head of mOne, was named global CEO of the new venture. The new chief exec is optimistic about their ability to closely monitor the development of creative trends and new technologies in the rapidly expanding arena of digital media. “Digital media is a growth business and one that must be closely aligned with the creative process,” Madhany said in a recent statement. “As part of the Ogilvy network, we are uniquely advantaged to work in partnership with Ogilvy companies to deliver big ideas that cross all media channels for our clients.”

Neo @ OgilvyOne will handle all clients associated with the legacy of Ogilvy Worldwide previous to their partnership with Mindshare Worldwide. Among their global clients are American Express, Cisco, DuPont, IBM, Lenovo, SAP and Yahoo!, while U.S. clients include Allstate, Ameritrade, Pitney Bowes and Six Flags.