ogilvy



Sonobi to Sponsor Premium Programmatic Event in NYC Next Week

Written on
March 5th 2014
Author
Mike Daly

NEW YORK, March 5, 2014 (ADOTAS) – On Wednesday, March 12, industry leaders including publishers, agencies, trading desks, and advertisers will with come together for Premium Programmatic 360 (PP360NYC), the first summit dedicated to accelerating the premium programmatic marketplace. A half-day event, PP360NYC will take place at the Tribeca Grand Hotel ... more...

Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game

Written on
May 15th 2013
Author
Richard L. Tso

ADOTAS – Ah yes, Google Glass, introduced as the future of personal computing as the first wearable piece of technology to integrate the online world and the physical world. As geeky as this piece of eyewear looks (oh Scoble!), its introduction into the marketplace lends itself to a much broader ... more...

First-Ever Westchester Digital Summit Set For Tomorrow

Written on
May 13th 2013
Author
Larissa Lohman

ADOTAS – Most of the biggest online marketing and advertising conferences are found in prominent hubs like New York, San Francisco,  Las Vegas or Chicago.  Sure, all the major brands are there, but often they’re pitching the same ideas to the same people. These conferences have provided opportunities but also neglected marketers, ... more...

AFAIK: Compass Labs, TechMediaNetwork, BrightTag, The Weather Company, Bigcommerce

Written on
March 22nd 2013
Author
Mike Daly

strong>ADOTAS – Devavrat Shah (pictured) has joined the advisory board of Compass Labs, a leading social marketing platform. Shah is currently a Jamieson career development associate professor with the department of electrical engineering and computer science at MIT, where he has been teaching since 2005. He is a member of ... more...

What’s Behind the New Love Affair Between Ad Agencies and Enterprise Software?

Written on
November 2nd 2012
Author
Malcolm Cowley

According to Gartner, by 2017, CMOs will outpace CIOs on IT spending. This shift at enterprises is significant and something that major ad agencies can’t afford to ignore. In today’s new digital marketing ecosystem, leaders at ad agencies and enterprise software companies have begun to solidify relationships on the back ... more...

Agency.com Snags Ogilvy Director

Written on
March 12th 2008
Author
Sarah Novotny

ADOTAS — Agency.com, Omnicom Inc.’s digital arm, has announced the appointment of Jeremy Daly as director of planning. Daly will lead Agency.com’s New York office in developing new interactive strategies. Daly will report to Riccardo Zane, president of Agency.com. Most recently, Daly was a partner and marketing director at Ogilvy New ... more...

Ogilvy Initiates New Digital Media Branch

Written on
February 9th 2006
Author
Sarah Novotny

Ogilvy Worldwide officially launched its digital/direct media branch, Neo @ OgilvyOne, this week. The new brand and entity was conceived after the January split of Ogilvy and Mindshare Worldwide’s mOne venture. Neo @ OgilvyOne will be aimed at digital advertising, digital TV, e-mail marketing, search marketing, blogs and vlogs. Nasreen Madhany, ... more...