offline-data



Is Putting Digital First Still Paramount for Advertisers?

Written on
December 5th 2013
Author
Richard L. Tso

ADOTAS — Today, brands are putting all their eggs in the digital basket, investing heavily in online campaigns instead of print and outdoor advertising. True, people are spending more and more of their time in front of digital screens these days, but there are limitations of digital that brands may ... more...

Marrying Online and Offline Data

Written on
August 17th 2011
Author
Jim Soss

ADOTAS – After years of marketing channel fragmentation, enterprise marketers are moving away from tactical, transactional marketing approaches toward a data-centric strategy that creates competitive advantage by consistently and persistently leveraging audience data across all online and offline marketing programs. That’s the goal. But what we’re finding is that people are ... more...

Epsilon Busts Into Display Space

Written on
June 7th 2011
Author
Gavin Dunaway

ADOTAS – You can stop thinking of Epsilon as just an email marketer and data provider. Powered by the online and offline data warehouse known as Epsilon Targeting, the company introduced two forays into display: TargetDisplay and Email Retargeting. TargetDisplay should really be called “targeted display” because that what it is, ... more...