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offline-advertising



Why Your Business Needs On And Offline Ads To Survive

Written on
September 19th 2007
Author
Peter Koeppel

A recent study by iProspect and JupiterResearch that looks at the influence of offline channels on online search behavior had some very interesting findings that helped confirm what I suspected - that offline media channels are having a major impact on online searches and online purchase behavior. The study found [...] more...