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Webtrends Celebrates 20 Years of Digital Marketing Success

Written on
January 21st 2014
Author
Press Release

ADOTAS – As Webtrends wraps up its 20th successful year in the digital marketing business, the company reflects on its history, innovation and momentum moving into 2014. Since launching into website analytics in 1993, Webtrends has evolved into a full-service digital measurement and marketing optimization solutions provider. Two decades later, ... more...

Entertainment Unicasting: The Meeting Ground for Gen X and Gen Y Advertising

Written on
February 11th 2013
Author
Marlee Rosen

Generation X encompasses the 44 to 50 million Americans born between 1965 and 1980. Members of Generation X are largely in their 30s and early 40s. On the whole, they are more ethnically diverse and better educated than the Baby Boomers. Over 60% of Generation X attended college.  This ... more...