offer-marketing
Back At You’s Beta Data Show Super Lift in Likes
ADOTAS – Value exchange marketing is the new term du jour for offer marketing, which unfortunately still has a residual stink of scamminess. Every day more companies are popping up that employ value exchange models to incentivize social, brand-endorsing activities, so standing out from the herd has become a challenge. [...] more...
Unlocking Content With Mobile Apps
ADOTAS – We’ve all seen examples of a brilliantly designed app that has spread like wildfire, taking in $0.99 a pop. However, seldom do you hear about apps that have made an immediate killing solely from ad revenue. Sure, the big players like Angry Birds, Pandora, Fruit Ninja, etc. can rely [...] more...
Got Funds? SupersonicAds Racks Up $4.2 Million
ADOTAS – Maybe it’s because the summer heat is turning brains to mush, but social gaming seems to be on all anyone can think about — even venture capitalists seeking companies with bold monetization strategies. In-game advertiser SupersonicAds, one of the companies serving videos into Facebook’s DealPlay value exchange advertising platform (i.e., watch [...] more...
Adknowledge Integrates Monetization into Corona App Development Platform
ADOTAS – Develop, deploy, monetize — you could call them the three hallmarks of mobile development. Now Adknowledge is offering developers the ability to do all three at once through a new partnership with Ansca Mobile, maker of mobile development platform Corona SDK. Adknowledge’s Super Rewards platform is now integrated into the upgraded [...] more...
DigitalMoses: Portability and Flexibility
DM CONFIDENTIAL: More often than we think but not necessarily often enough, we learn things about ourselves and the industry, aspects that ultimately lead us to a greater appreciation of what we in online advertising get to do. About a month ago, we wrote about one such topic – upward [...] more...
OfferedApp Gives Away Paid Apps Through Offer Marketing
ADOTAS – Everybody wants to be like Groupon these days — even Facebook, which just re-imagined its Deals product to be a group-buying service. Just-launched mobile-app distributor OfferedApp — developed by the founders of performance advertising network Cactus Media and app developer MobaTech — is also riding the daily deal [...] more...
In-Game Mobile Rewards Get Real Through Kiip
ADOTAS – “Virtual goods won’t sustain an audience,” CrowdTwist CEO and cofounder Irving Fain told me when the social loyalty platform builder powered the real-world rewards program for the Bamboozle Fest concert. “Rewards in a loyalty program have to tie back into reality.” The rise of gamification in brand advertising has [...] more...
Fitting Virtual Currency Into Loyalty-Based Advertising
ADOTAS – Advertisers are always looking for the secret recipe that results in consumer engagement and actual purchasing decisions. Brands that cook together virtual currency rewards into loyalty-based advertising can achieve both goals if used properly. So how do you fit a virtual currency model into loyalty-based advertising? It could be [...] more...
Got Funds? Tapjoy Scores $21 Million
ADOTAS – As we noted yesterday, this has been a gonzo week for funding news, kinda making you wonder if 2011 would really be the year of exiting. Another day, another round of funding closed — this time in the offer-marketing/virtual goods monetization/alternative payment solution realm, as TapJoy raised $21 [...] more...
Affiliate Marketer MaxBounty Fingered for Facebook Scams
ADOTAS – As it wades deep in another incident that seems to betray its lack of concern for user privacy, Facebook filed suit against two men and affiliate marketing company MaxBounty for violating the social network’s terms of use as well as the U.S. Computer Fraud and Abuse Act, the [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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