obama



The Year in Tweets: Love, Hate and Brands

Written on
December 20th 2013
Author
Adotas

ADOTAS — A new report from NetBase that reveals what consumers said they love and hate most in 2013 via Twitter. In “The Year According to Twitter,” the social intelligence company analyzed this year’s tweets from 230 million monthly active users who post 500 million tweets per day and then put ... more...

Americans on Healthcare.gov: Amazon and Google Can Do It Better

Written on
December 18th 2013
Author
Roberto Ramos

ADOTAS – The much-publicized troubled launch of the Obama administration’s Healthcare.gov website is a reminder of how poorly the U.S. government fares in delivering digital assets and value to its citizens. The project seemed to be a dud on arrival, with system instability illustrative of a wider project management breakdown ... more...

Infographic: 77% of Brand Images Shared on Twitter Don’t Mention the Brand

Written on
April 29th 2013
Author
Adotas

ADOTAS – LTU Technologies compiled the research an infographic showing that 36% of all links shared on Twitter are now images. But what’s causing concern for marketers is that up to 77% of brand images are shared without tags or comments referencing the brand name. Since most Twitter analytics platforms only ... more...

Is Content Marketing the Future? Lessons for the Digital Engagement Path

Written on
December 20th 2012
Author
Daniel Laury

With the 2012 elections receding in the rear-view mirror, digital marketing pros are taking note of lessons to be learned from the Obama campaign’s success, especially its use of technology. After setting new standards with its 2008 win, the campaign made it clear that technology and social media were still integral ... more...

Obama Rolls in Adotas Poll

Written on
November 8th 2012
Author
Mike Daly

Judging by the results of our most recent poll quesition, the interactive ad industry is in a blue state. Asked who would win the presidential election, our readers responded: Barack Obama (68 percent) Mitt Romney (32 percent) Our new poll question is based on a comment from Maxifier CEO Jonathon Shaevitz during a ... more...

Infographic: AddThis Calls the Swing States

Written on
November 6th 2012
Author
Press Release

If online behavior is any indication, neither candidate should feel all that comfortable and the margin of victory will be close. Check out the infographic AddThis put together based on AddThis network data since the conventions ended. Read More ... Subscribe to the free Adotas.com Newsletter addthis_url = ... more...

Obama Launches Aggressive, Last-Minute Twitter Campaign

Written on
November 6th 2012
Author
Press Release

President Obama is currently running a #VoteObama promoted twitter campaign aimed at securing last-minute votes and swaying independents on Election Day.  Governor Romney has not launched a comparable sponsored and promoted Twitter campaign, according to Kenneth Wisnefski, social media expert and founder/CEO of WebiMax. “This last-minute push by the President through ... more...

Infographic: Swing State Display Ad Spending Drives Spike in eCPMs

Written on
November 6th 2012
Author
Mike Daly

Netmining, a display targeting company, has released an infographic an infographic showing how the Obama and Romney campaigns have been driving up display ad prices in the swing states prior to today. The data and graphic from shows how eCPMs are growing much faster in the swing states than in the solid ... more...

The Dazzling Presidential Election Display Advertising Duel

Written on
November 5th 2012
Author
Sarah Gottlieb

With Election Day upon us, both sides spent more money on advertising in the final push towards swaying voters. Party fundraising has been a hot topic this year, but what we’re most interested in is looking at how Obama and Romney’s presidential campaigns are spending their dollars online. As anyone who’s looked ... more...

Impact of Social Media, Online Advertising on Presidential Race is Analyzed on Election Eve

Written on
November 5th 2012
Author
Adotas

The U.S. Presidential Election set to take place tomorrow will largely be reliant on independent voters and winning crucial swing states.  There has been a significant amount of momentum building in social media and the online community that will play a major role in helping independent voters make their choice. “We ... more...