oba



Maintaining the Momentum and Credibility of OBA Compliance and Self-Regulation

Written on
November 2nd 2011
Author
Chris Babel

ADOTAS – The most pressing compliance issue facing the online advertising industry today is ad privacy — how to communicate targeting practices to consumers and offer opt-out choices, thereby increasing ad relevancy and benefiting consumers, advertisers and publishers. It has been about a year since an industry coalition, consisting of the ... more...

Scary Study Finds OBA Opt-Out Mechanisms ‘Fundamentally Flawed’

Written on
October 31st 2011
Author
Gavin Dunaway

ADOTAS – For Halloween, I was thinking the scariest thing I could dress up as would be a third-party online data collector. I mean, what is more horrifying than a member of the cyberazzi? I figure I could go to cafés and spy on what sites Internet users are browsing, conspicuously taking ... more...

The Lows and Highs of FTC Chair Leibowitz’s Privacy Framework Outlay

Written on
October 17th 2011
Author
Gavin Dunaway

ADOTAS – It was kind of a shame. Federal Trade Commission Chair Jon Leibowitz’s speech (PDF) last Tuesday at the National Press Club in DC — for an event sponsored by a large posse of privacy advocates publicizing the launch of a report that was supposed to finally dispel the ... more...

Stanford Privacy Research More About Lackluster Site Security Than OBA [UPDATED]

Written on
October 12th 2011
Author
Gavin Dunaway

ADOTAS – [UPDATED AT BOTTOM] According to a new study by the Stanford Law School’s Center for Internet and Society, 61% or 113 of Quantcast’s 185 most popular sites sent user names or user IDs (potentially email addresses) to third parties via cookies. And most of it appears to be unintentional — ... more...

WPP Audience-Buying Platform Xaxis Jumps on Video Train

Written on
October 11th 2011
Author
Gavin Dunaway

ADOTAS - Xaxis, the recently launched audience buying platform for all of WPP’s many agencies, has introduced a video-buying solution tied into its DMP that will allow advertisers to supplement TV budgets through audience-based online video campaigns, as well as align these campaigns with audience targeting efforts in display, social and mobile. Xaxis ... more...

FTC Patrolling for Non-OBA User Data Collection

Written on
September 26th 2011
Author
Richard B. Newman

ADOTAS – It appears the FTC may, at long last, be realizing that curbing perceived targeted marketing abuses would likely lead to undesired and potentially disruptive consequences, including undermining the implicit bargain that drives the Internet — an exchange of value between consumers and content providers. The Commissioner for the FTC ... more...

Online Privacy: Trading Perceptions for Reality

Written on
September 21st 2011
Author
Fran Maier

ADOTAS – Misperceptions cloud reality and blind us from viewing things as they actually are. Whenever you introduce something new, there exists a degree of fear, uncertainty and doubt (FUD). While FUD frequently has no basis in reality, it absolutely impacts reality by causing actions that are based on perceptions ... more...

Evidon Reports 500,000 OBA Opt-Outs Over 50 Billion Impressions

Written on
August 8th 2011
Author
Gavin Dunaway

ADOTAS – Shelter the children — opt-out fever has hit the nation! Evidon, which powers the Digital Advertising Alliance’s OBA self-regulatory program, announced that 500,000 browsers have opted out of behavioral targeting via the Ad Choices icon (which feels like it has been renamed about 50 times in the last ... more...

Answers Served: Benedek Details Datonics Spinoff From AlmondNet

Written on
July 28th 2011
Author
Gavin Dunaway

ADOTAS – In an intriguing move for the data management sector, AlmondNet recently spun off its Data Division into standalone third-party data provider Datonics, with Data Division president Michael Benedek taking the helm as CEO. We caught up with Benedek to get the scoop behind the spinoff and hear what’s ... more...

Epic Calls History Stealing Claim Bogus

Written on
July 21st 2011
Author
Gavin Dunaway

ADOTAS – Considered a major privacy violation since a University of California, San Diego study publicized the practice last year, history sniffing or stealing refers to computer code embedded in tracking beacons that reads links on a page to get clues into browser history. You know the drill: pink means you’ve visited ... more...