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Brands Score Deeper Engagement By Using Ad Selector Platforms

Written on
February 7th 2013
Author
Richard L. Tso

Want to ensure that consumers are watching a your brand’s video to completion? Advertisers can now provide an incentive to consumers who view their ad content online. Earlier this week, Selectable Media launched its ad selector platform for mobile that enables brands to deliver high-CMP video content to consumers. (The ad selector ... more...

Placecast Brings Geo-Fences to UK With Starbucks and L’Oreal

Written on
October 15th 2010
Author
Gavin Dunaway

ADOTAS – When I was a boy, a neighbor installed an invisible fence for his dog, who wasn’t the most friendly. Every day I’d walk by the angry mutt barking himself hoarse, stymied by that invisible, electric border that allowed me to safely pass. Placecast has its own version of the ... more...