» Adotas

nytimes.com

New York Times Signs Content Deal with Answers.com

Written on: September 20th 2006
Author: Editor

Answers Corporation, creators of Answers.com, today announced an agreement with The New York Times Company to integrate specific Answers.com reference content into NYTimes.com. The agreement includes direct access via NYTimes.com to Answer.com’s 1-Click Answers technology. To apply this technology, a user holds down the “Alt” key and clicks with the mouse [...] more...

NY Times Uses Geo-Targeting to Block Article From UK Users

Written on: August 30th 2006
Author: Editor

The New York Times website published an article on Monday that detailed information about the men allegedly involved in the terror plot to blow up airliners en route to the U.S., including some of the evidence held by British authorities. While the article was accessible to people around the world, visitors [...] more...

Cisco Streams Live In-Banner Ads on NYTimes.com

Written on: April 6th 2006
Author: Editor

At high noon on Wednesday, visitors to NYTimes.com were treated to a live webcast-in-banner advertisement for Cisco Systems. The webcast, which lasted about 25 minutes, took the form of an infomercial featuring Cisco’s VP of corporate positioning Ron Ricci speaking to an audience and conducting a question-and-answer session. The ad [...] more...

NYTimes.com Relaunches Video-Enabled Site

Written on: April 4th 2006
Author: Editor

The New York Times re-launched their website today with a host of new features for their growing audience of online news readers and a number of new options for advertisers. The most notable addition is the inclusion of original pre-roll video on their homepage and embedded within various sections of [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...