non-formatted-content



Are Mobile Ads The Next Big Thing?

Written on
December 21st 2012
Author
Peter Koeppel

Mobile is the fastest growing channel among consumers, which has media buyers taking notice. However, a new study conducted by Forrester and Velti shows that mobile advertisers aren’t approaching the mobile market with the right attitude and approach. In short, most marketers are dropping the ball big time. What’s happening? Ignoring most ... more...