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Infographic: How Anticipation for 4 Smartphones Met Reality

Written on
May 2nd 2013
Author
Mike Daly

ADOTAS – Thanks to Apple, the launch of every new generation in mobile phones has become an event. First a theatrical press conference, then a period of anticipation, finally the product in the hands of consumers and reviewers.  It’s a hype cycle orchestrated by the marketing departments followed by a [...] more...

Location, Meet Advertising … Again: Learning from the Past to Prepare for Today

Written on
March 25th 2013
Author
Tim Garcia

ADOTAS – When it comes to location-based advertising, a map is only one of the essential tools. Having spent nearly a decade in the mapping industry, I’ve personally witnessed the awakening to location. And I’ve seen the value that location brings advertisers. That’s why for publishers, advertisers and even device [...] more...

AFAIK: eXelate, Resonate, Kenshoo, Socialbakers, ChaCha, TotallyHer, DMA

Written on
March 14th 2013
Author
Mike Daly

eXelate today announced that Khurrum Malik (pictured) has joined the company as Chief Marketing Officer, where he will be responsible for global corporate and product marketing for eXelate’s industry-leading smart data solutions. Malik will report directly to eXelate CEO Mark S. Zagorski in this newly created position.  This appointment solidifies [...] more...

AFAIK: Quantcast, ORC International, Krux, NeoMedia, Neolane, Tealium, LivingSocial

Written on
January 8th 2013
Author
Mike Daly

Here’s what the virtual mailman told me today: Quantcast announced this morning that it acquired MakeGood, a software company focusing on reconciliation and reporting of digital advertising campaigns. Global market research firm ORC International today announced that it has acquired Marketing Research Services Inc. (MRSI), a privately-held Cincinnati-based research firm specializing in consumer research. [...] more...

Metaresolver Unveils Data-Driven Mobile Ad Platform

Written on
September 26th 2012
Author
AdotasWire

SAN FRANCISCO (September 26, 2012) – Metaresolver launched its mobile advertising platform today, providing next generation mobile ad buying on a foundation of cleaner data, more efficient inventory and targeting abilities unique to mobile devices. Metaresolver offers a mobile targeting platform that links media and marketing intelligence to consumer attributes [...] more...

Quick Hits: $800 Million More in Twitter Funding? Wow…

Written on
July 21st 2011
Author
Gavin Dunaway

ADOTAS – Holy hell — Twitter is raising another $800 million, giving it a valuation of $8 billion? Well, $400 million is apparently going towards cashing out current investors (doesn’t Fred Wilson of Union Square Ventures keep yapping about inflated valuations?)and employees. Kara Swisher at All Things D hears that [...] more...

Quick Hits: Nokia, TRAFFIQ, PointRoll and More

Written on
June 9th 2011
Author
Gavin Dunaway

ADOTAS – And out the door he went… Nokia Chief Technology Officer Richard Green, who came to the Finnish handset-maker last year from Sun Microsystems, is taking a leave of absence that is rumored to be permanent. Apparently Green isn’t on board with the company’s strategy (in particular, the decision [...] more...

Quick Hits: Groupon IPO, AddThis Delivers +1 and More

Written on
June 3rd 2011
Author
Gavin Dunaway

ADOTAS – Groupon dropped that Securities Exchange Commission application for an IPO like it was hot! The daily discounter is demanding $750 million from investors (making LinkedIn’s $175 million seem modest) and I’ll wager that Groupon will raise even more than that. $25 billion valuation anyone? Publishers no doubt want to [...] more...

Nokia Slashing R&D Staff

Written on
April 12th 2011
Author
Gavin Dunaway

ADOTAS – Maybe they can go out for drinks and grousing with the AOL people laid off during the Huffington Post integration. Six thousand Nokia research and development people are likely to get the sack when the Finnish smartphone-maker forgoes its long-running and long-despised Symbian mobile operating system for the [...] more...

Analyzing Android Desire in GetJar’s Survey

Written on
March 25th 2011
Author
Gavin Dunaway

ADOTAS – When GetJar’s App Meter report appeared on Tuesday, a lot of media outlets hooked onto the stat that 41% of users surveyed said they would switch to Android for their next smartphone. I skipped over that information in my coverage — I thought interactive ad people would be more [...] more...



Spotlight

Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

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