nike



The World’s Best Video Ads: VW, adidas, Ubisoft, YouTube, Nike

Written on
June 13th 2014
Author
Unruly Media

ADOTAS — Volkswagen sends out a memorable message, “Assassin’s Creed” is revolutionized and top footballers get animated for the World Cup. Yep, it’s just another week in AdLand. So which ads have been setting the global web alight over the last seven days? Here are our five picks. Enjoy! 5. Volkswagen: “Eyes on ... more...

This Week’s 5 Best Video Ads: Nike, Umea, Nissan, Apple, New York Rescue Mission

Written on
May 2nd 2014
Author
Unruly Media

ADOTAS – Apple becomes even more Gigantic, a car cleans itself and The Hulk plays football. Yep, it’s just another week in AdLand. But which ads have been setting the web alight over the last seven days? Here are our five picks. Enjoy! 5. Nike Football, “Winner Stays” The march towards this summer’s World ... more...

In 10 Years, Facebook Will Look a Lot Like Comcast Cable

Written on
April 23rd 2014
Author
Bob Crowley

ADOTAS – Facebook’s huge acquisitions of WhatsApp and Oculus Rift have been met mostly with pundits and industry leaders scratching their heads. The collective sentiment of “What is Zuckerberg up to?” can be heard echoing from Wall Street to Silicon Valley. However, I think I cracked Zuck’s code, as it ... more...

This Week’s 5 Best Video Ads: Nike, King’s College, Danish Tourism, Google, Snickers

Written on
April 4th 2014
Author
Unruly Media

ADOTAS – Danes get saucy on holiday, Google goes Pokemon for April Fools, and construction workers offer a pleasant surprise to female passersby. Yes, it’s just another week in AdLand. These are the ads that have been setting pulses racing this week. Enjoy! 5. Nike Football, “Risk Everything” All of a sudden, ... more...

A ‘Mobile Saturday’ Recap: Personalizing the Mobile Experience

Written on
March 26th 2014
Author
Brent Hieggelke

ADOTAS – Mobile is a vital tool in today’s marketplace, and winners and losers are emerging in brands’ quest to gain a foothold on consumers’ mobile screens. To win this battle for mobile screen time, personalization is key. Indeed, the opportunity is massive for brands that provide utility and enjoyment through ... more...

Big Brands and the Business Benefits of Social Media: Pt. 1

Written on
March 13th 2014
Author
Trevor LaTorre

ADOTAS (First of three parts) – Businesses have begun to understand the value in social media for connecting with consumers, driving marketing campaigns, and increasing long-term revenue. However, with multiple social platforms to choose from, which platform works best for your brand? This is the first installment in a three-part series ... more...

Wearable Technology: The $70 Billion Picture

Written on
February 28th 2014
Author
Dr. Peter Harrop

ADOTAS – This article shares some of the recent research from the brand new IDTechEx report, “Wearable Technology 2014-2024”. Wearable technology mainly concerns devices and apparel/textiles. Devices are discrete electronic and electrical hardware sold on its own for bodywear. It may be utilised by being attached to apparel or by ... more...

AdColony Surpasses $100M Annual Revenue Run Rate Less Than 3 Years From Launch

Written on
January 29th 2014
Author
Press Release

LOS ANGELES,  January 27, 2014 (ADOTAS) - AdColony, the leading mobile video marketing platform, today announced it has surpassed a $100 million annual gross revenue run rate, more than quadrupling 2013 revenue versus 2012. Further, the fourth quarter of 2013 marked the company’s tenth consecutive quarter of record revenue growth. AdColony ... more...

This Agency Model is Broken, But Should We Fix It?

Written on
December 31st 2013
Author
Matthew Carlin

EDITOR’S NOTE: This article, originally published on March 21, 2013, placed at No. 4 in our 20 most popular articles of the year. ADOTAS – Product development is the new marketing strategy. Innovation is the new creative currency. Curation is the new content. Marketing and advertising have evolved over the ... more...

5 New Video Ads You Should Watch Right Now

Written on
December 6th 2013
Author
Unruly Media

ADOTAS – AdLand went sports crazy this week, with the build-up to next year’s Winter Olympics and next summer’s World Cup already in full swing. Though football’s biggest tournament is still months away, it hasn’t stopped VISA and Nike showing some social samba flair with their latest spots. Nike’s spot for ... more...