nielsen_net_ratings
Traffic to Newspaper Blogs Grows 210%
Traffic to the blog sites of ten of the top online newspapers in 2006 jumped 210% over the previous year, according to Nielsen//NetRatings, due partly to a 9% increase in unique users to the overall websites. December 2005 saw about 1.2 million newspaper blog readers, while 2006 of that same month [...] more...
Nielsen Now Measuring In-Game Ads
Nielsen Media Research has launched GamePlay Metrics, a new measurement service for video games. GamePlay will track the buying and selling of in-game ads and track audience gaming activities through the internet and TV. It’s the premier project from Nielsen’s new Wireless and Interactive Services division. Nielsen hopes GamePlay will help [...] more...
Forbes.com, Podbridge Form Advertising Alliance for Podcasts
To capitalize on the online video explosion, Forbes.com has teamed up with Podbridge, an audio and video podcast advertising platform, in an exclusive podcast agreement. Podbridge will be the sole provider of audience measurement tools and ad insertion services for all of the site’s podcasts, allowing it to include dynamically [...] more...
Scripps Tops Nielsen/NetRatings, Launches New Broadband Channel
Today, Scripps Networks Web sites announced that they’ve topped Nielsen//NetRatings’ Home and Fashion category for the month of March. According to Nielsen/NetRatings data, the combined Scripps Networks Web sites - HGTV.com, FoodNetwork.com, DIYnetwork.com, FineLiving.com, GACtv.com and HGTVPro.com - welcomed 13.3 million unique visitors and more than 334 million page views [...] more...
Opening Day Baseball Scores a Hit Online
Nielsen//NetRatings released data yesterday showing that daily traffic at work to MLB.com grew 170% on April 3, 2006, baseball’s opening day, over the previous Monday from 373,000 unique visitors to 1 million. The site also drew 1.6 million unique visitors on April 3rd from home and work combined, which [...] more...
Sun Develops Bathroom-Targeting Technology for Mobile Phones
APRIL FOOLS According to Nielsen//NetRatings, two-thirds of all Americans use their mobile phones while in the bathroom. Sun Microsystems has come up with a way to detect when a cell phone is in use in the bathroom in order to provide bathroom-specific mobile advertising. “When you’re in the bathroom, you notice the [...] more...
Traffic Skyrockets for March Madness, St. Patrick’s Day
Nielsen//NetRatings announced today that daily traffic for the NCAA tournament March Madness peaked on Thursday March 16, 2006 to 3.6 million unique visitors, the first day of the tournament, at CBS Sportsline.com Network web sites. In contrast, interest declined over the weekend to 1.7 million unique users on Tuesday, [...] more...
Report: Online Ad Impressions Hit 141 Billion
According to data released in Nielsen//Netratings’ newest Adrelevance report, online display impressions hit 141 billion in the month of February, a steady rise from January’s 138.2 billion and about a 50% gain from March 2005’s 97.1 billion. With tax season right around the corner, financial services marketers showed substantial growth [...] more...
HGTVPro.com Breaks Traffic Records, Upgrades Features
HGTVPRO.com, a website developed by Scripps Networks for professional builders and contractors, is revising and/or adding new features to coincide with its first year anniversary and highest traffic ever. With its new Marketplace section HGTVPro.com will enable small advertisers, who may not have large budgets, to receive exposure on the site. [...] more...
Yahoo, Google Sponsored Links Soar 16%
Nielsen//NetRatings has released a report that sponsored link advertising on Google and Yahoo! has grown 16 percent in six months from 55.4 billion to 64.3 billion between August 2005 and January 2006. This data accounts for sponsored link impressions on the Yahoo! and Google websites as well as their respective [...] more...
Features
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- Out With the Old, in With the NEW October 8th 2008
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Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
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