nielsen
Quick Hits: Top Brands Move into Google+, Unruly’s “Viral Spiral,” comScore/Neilsen Deal Good for Advertisers?
ADOTAS – According to a report issued by BrightEdge, 77 of the world’s top 100 brands have Google+ pages now, up from 61 a month ago. These top brands now have about 148,000 Google+ followers, cumulatively. Starbucks ”nearly quadrupled” its Google+ followers just in the last month, the report says, and [...] more...
It’s a Social Web, and Nielsen’s Just Monitoring It
ADOTAS – All right, kids — sit down and shut up because class is in session. Seems Nielsen has dumped a megaload of Internet consumption information in its third-quarter 2011 update of “State of the Media: The Social Media Report,” and it’s up to Professor Dunaway over here to disseminate the data [...] more...
Prior to Online GRP Launch, Nielsen Acquires Marketing Analytics
ADOTAS – The summer of consolidation continues! Nielsen has acquired Marketing Analytics, which specializes in… Marketing anayltics, of the online variety — in particular, marketing mix modeling, technology that will be indelibly useful to Nielsen as it launches its television-style online analytics product. Nielsen gains 52 employees with the deal along with software [...] more...
Android Is the Mobile OS of the U.S. Masses
ADOTAS – Sigh, I remember when Android was a just a tiny blip on the smartphone scene, while RIM’s Blackberry dominated the landscape… November 2009 seems like a lifetime ago. According to the latest data from Nielsen, Google’s Android operating system is now running on 39% of all the smartphones in [...] more...
Quick Hits: Smartphones Overtake Feature Phones in Sales
ADOTAS - Nielsen reports that 55%of U.S. consumers that bought a phone in the last three months bought a smartphone, meaning that the souped-up mobile devices are being purchased more than their less-fancy feature-phone cousins Kantar Media has broken into Europe with analytics offering Compete. According to Horace Dediu at Asymco, the average iOS [...] more...
Beyond Clicks: Nailing Down Ad Effectiveness
ADOTAS – For the past decade, advertising was measured by reach, frequency and Gross Rating Points (GRP). However, when online advertising came about, it had a distinct advantage — measuring users’ reaction to the ad that was presented to them. This is how the click was born, and became synonymous with [...] more...
Wunderground Redesign Woos Advertisers
ADOTAS – Early spring, the groundhog proclaimed, and we New Yorkers snorted as we slipped and slided our way through an ice storm. People in Chicago were too snowed-in to comment. Groundhog Day also marked the launch of the redesigned Wunderground (short for Weather Underground) site, the self-proclaimed David facing The Weather [...] more...
Internet Video Viewers Not Switching Off the TV
ADOTAS – When TV-show streaming service Hulu first appeared in 2007, the fear from television advertisers was that faithful viewers would turn off their sets and start watching all their favorite programs online. Although online video and TV program viewing is higher than ever, the mass shunning of the boob [...] more...
Yahoo and Nielsen Concoct a ‘Smarter Mix’
ADOTAS – Fragmented media consumption makes a unified message all the more important for branding campaigns. However, allocating spend to various mediums requires marketers to go back to their Economics 101 textbooks and read up on diminishing returns. As Yahoo and Nielsen extrapolate in their new “Cross-Platform Optimization” study, “At a [...] more...
Android Popularity Keeps Rising, Nielsen Says
ADOTAS – Sixty percent of Titanium app developers surveyed by Appcelerator and IDC last month think Android has a better long-term outlook than iOS. Nielsen’s latest smartphone data only bolsters that belief, as new smartphone buyers in the U.S. are flocking to Google’s mobile OS. According to the company’s latest findings, [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
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- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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