nielsen
Mobclix Sweetens Mobile Ad Exchange With Nielsen Data
ADOTAS – While mobile represents an exciting new field for brands to frolic, marketers are rightfully concerned about ROI and reaching the target audience. To assuage these concerns, Mobclix has teamed up with Nielsen to marry the latter’s mapping demographic data with the former’s mobile data and create an exclusive [...] more...
Nielsen Puts on Its Nostradamus Robe for 2010
ADOTAS – As the year wraps up and everyone is excited about what the new one will hold, I turn to my most trusted seer, Nostradamus, and the reliable medium of the “Weekly World News.” Turns out 20 new Nostradamus predictions were “found” a little while ago, including that nudity will [...] more...
Nielsen Parts With AdweekMedia
ADOTAS – It’s hard out there for a trade publisher. To make ends meet, Nielsen Business Media has trimmed its trade offerings by selling eight of its brands to e5 Global Media, a new media company formed jointly by Pluribus Capital Management and Guggenheim Partners Included in the deal is AdweekMedia [...] more...
Industry news in hirings and finance
ADOTAS — Nielsen, AppNexus, Turn and EyeWonder all had annoucements recently. AppNexus, a company that provides online advertising via a cloud computing platform, has named former Google and DoubleClick executive Michael Rubenstein president. The Nielsen Company has acquired KoreanClick, the leading Web measurement company in South Korea. Terms were not disclosed. KoreanClick, [...] more...
Can trust turn into online advertising dollars?
ADOTAS — If it did, advertisers would be putting more money toward social networks, blogs and sites that have product reviews. According to the latest numbers in Nielsen, recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising. Ninety percent or consumers surveyed noted [...] more...
Why Did Yahoo’s Teresi Jump to Quantcast?
ADOTAS – Yahoo’s erstwhile senior vice president Todd Teresi has jumped ship to join Web metrics shop Quantcast. Teresi joins Quantcast as its chief revenue officer. Many are wondering: why would a Yahoo vet of 10 years, most recently as the leader of its network biz, jump to a startup [...] more...
Search Helps Online Advertising Soar: Study
ADOTAS – Advertising spending in general was flat as pancake in the first quarter according to new findings from Nielsen – but online advertising rose about 15%, with sponsored search link advertising driving the increase. Rich media led growth in display ads. Among interactive advertisers, the health and telecom sectors posted [...] more...
Consumers Starting To Respond Positively to Mobile Ads
ADOTAS — Mobile ads are getting a foothold in the consumer conscience, according to a recent study released by the Nielsen Company. Twenty-three percent – 58 million – of all U.S. mobile subscribers say they’ve been exposed to advertisements on their cell phones in the past month. And 51% of [...] more...
Nielsen Answers The $2.7 Million Super Bowl Question
The Super Bowl can be a holy grail or a holy terror for advertisers. The Nielsen Company is looking to help companies figure out the equation of this massive marketing moment to ensure optimal ROI. Since the Super Bowl does cost advertisers $2.7 million in one shot, this information is [...] more...
Nielsen Create “Digital Media Manager”
Nielsen is releasing a new service that will guarantee that online videos are distributed in ways that are approved by the owners of the original content. The Wall Street Journal reports that the service may be announced as early as Wednesday. Nielsen is looking to offer this to media companies including [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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