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Preview: What’s Happening at Internet Week New York 2013

Written on
May 20th 2013
Author
Richard L. Tso

ADOTAS — Digital advertising and technology collide this week as Internet Week New York (IWNY) kicks off its 6th year exploring how new media has touched virtually every aspect of business, from food to fashion to healthcare and education. Even if you’re not a techie, there are plenty of reasons to [...] more...

It’s Not Digital – It’s Mobile

Written on
May 17th 2013
Author
Sandy Shanman

ADOTAS — One of the biggest mistakes advertisers can make is to assume that the content they create for one platform can quickly or easily be reused across many. The truth is that broadcast, digital, mobile and social each have their own rules of engagement, challenges and metrics for success. With [...] more...

Second Screening: Where the Action Is in Mobile

Written on
May 9th 2013
Author
David Scatterday

ADOTAS — Mobile display ad spending is growing rapidly across all segments and will nearly triple between 2012 and 2014, jumping from $1.10 billion to $3.07 billion, according to eMarketer. While standard banners, rich media and video are the largest mobile display formats, dual-screen advertising is easily the most exciting [...] more...

5 Ways to Make Mobile Apps Work for Marketing

Written on
May 8th 2013
Author
Bob Moul

ADOTAS — There’s no longer any debate about the importance of mobile marketing, but when it comes to mobile apps, many companies still struggle with why and how to commit to the effort. Like the early 2000s when businesses believed they should have a website but couldn’t articulate why, the [...] more...

AFAIK: Outcast Media, Medialets, Vibrant Media

Written on
April 25th 2013
Author
Mike Daly

ADOTAS — The World Wide Postal Service has sent me these items of interest: Outcast Media, the largest television network at the gas pump, is expanding its relationship with Nielsen by releasing an Outcast-specific Nielsen IMS model, which enables agencies and brands to quantify the increased reach and efficiency they can achieve by [...] more...

AFAIK: Silverpop, C Squared, SponsorPay, sparks & honey, Visible Technologies

Written on
April 24th 2013
Author
Mike Daly

ADOTAS – Here’s the digital heads-up on the latest industry happenings: SilverpopTM, a digital marketing technology provider that unifies marketing automation, email, mobile and social, today announced it has received $25 million in new funding. With these additional funds, the company will continue to accelerate its growth and customer success across the [...] more...

Brands Want Your Undivided Attention: Social TV vs. Second Screen

Written on
April 22nd 2013
Author
Richard L. Tso

ADOTAS – At CES earlier this year, Social TV emerged on the scene as the seemingly perfect union of television and social media. The concept of people communicating while watching video content is nothing new, but major strides in technology have enabled the integration of online conversations, built into the [...] more...

New eXelate Data Optimization Service Creates More Effective Smart Data Pools

Written on
April 5th 2013
Author
AdotasWire

The most accurate demographic data available results in 1.8X lift in on-target performance NEW YORK, April 4, 2013 (ADOTAS) – Better data accuracy generates up to a 1.8X lift in on-target campaign performance due to a recent data refinement process developed by eXelate, the smart data company that powers smarter digital marketing [...] more...

How B2B Marketers are Learning to Love Social Media for Lead Generation

Written on
April 3rd 2013
Author
Pete Schott

ADOTAS – Social networks like Twitter, Facebook and LinkedIn have quickly become viable if not mandatory channels for B2B marketers to generate new leads and build brand awareness. While B2B companies have seen comfortably-strong conversion rates from social media channels at 1.22% (compared to an all channel average of 1.60%), [...] more...

Infographic: Sharethough and Nielsen Prove Native Ads Perform Better than Pre-Roll

Written on
March 21st 2013
Author
Adotas

ADOTAS – One of the big discussion points around native ads has been the lack of evidence that they actually work better than other ad options. Now, there’s proof! This morning, Sharethrough and Nielsen published the industry’s first performance study on native ads. This comprehensive research, which incorporates results from five separate studies, [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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