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Why Did Yahoo’s Teresi Jump to Quantcast?

Written on
August 21st 2008
Author
Kathleen

ADOTAS – Yahoo’s erstwhile senior vice president Todd Teresi has jumped ship to join Web metrics shop Quantcast. Teresi joins Quantcast as its chief revenue officer. Many are wondering: why would a Yahoo vet of 10 years, most recently as the leader of its network biz, jump to a startup [...] more...

Search Helps Online Advertising Soar: Study

Written on
June 17th 2008
Author
Kathleen

ADOTAS – Advertising spending in general was flat as pancake in the first quarter according to new findings from Nielsen – but online advertising rose about 15%, with sponsored search link advertising driving the increase. Rich media led growth in display ads. Among interactive advertisers, the health and telecom sectors posted [...] more...

Consumers Starting To Respond Positively to Mobile Ads

Written on
March 5th 2008
Author
Editor

ADOTAS — Mobile ads are getting a foothold in the consumer conscience, according to a recent study released by the Nielsen Company. Twenty-three percent – 58 million – of all U.S. mobile subscribers say they’ve been exposed to advertisements on their cell phones in the past month. And 51% of [...] more...

Nielsen Answers The $2.7 Million Super Bowl Question

Written on
December 13th 2007
Author
Editor

The Super Bowl can be a holy grail or a holy terror for advertisers. The Nielsen Company is looking to help companies figure out the equation of this massive marketing moment to ensure optimal ROI. Since the Super Bowl does cost advertisers $2.7 million in one shot, this information is [...] more...

Nielsen Create “Digital Media Manager”

Written on
December 6th 2007
Author
Editor

Nielsen is releasing a new service that will guarantee that online videos are distributed in ways that are approved by the owners of the original content. The Wall Street Journal reports that the service may be announced as early as Wednesday. Nielsen is looking to offer this to media companies including [...] more...

Google Takes Over TV Ads With Nielsen’s Help

Written on
October 24th 2007
Author
Editor

Today, the Nielsen Company and Google announced a strategic, multi-year partnership. The relationship will leverage Nielsen’s television audience measurement experience to bring demographic data to Google’s TV Ads advertising platform. This combined data will allow Google to provide agencies and advertisers with the information they need to assist them in [...] more...

Have You Been Hit By “The Facebook Effect”?

Written on
July 26th 2007
Author
Editor

Quantcast has put out a report that claims the new added widgets on Facebook have shot the traffic of the publishers who built and deployed them through the roof. The company, who measures Internet audiences, says in the report that the main benefit shown by this example is that widget production [...] more...

Google Continues to Dominate Search

Written on
May 26th 2006
Author
Editor

Google accounted for half of all U.S. searches conducted in April according to data released by Nielsen//NetRatings yesterday.Google was followed by Yahoo! and MSN with 22 percent and 11 percent of searches, respectively. Google also gained three percentage points in market share year over year, while Yahoo! remained flat and [...] more...


Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...

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