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The Internet TV Ice-breaker: How the Islanders and the NHL are Scoring Big for Sports Marketing

Written on
December 12th 2006
Author
Ronald Zaslow

It is no secret that sports and television go hand-in-hand. In recent decades, the combination has reshaped the entertainment and media landscape. From the first televised Super Bowl to the emergence of league-owned networks, sports have changed not only the very fabric of the television marketplace, but the [...] more...



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