nhl



VIRAL VIDEO: Boston Stands United

Written on
April 18th 2013
Author
Mike Daly

ADOTAS (via Sporting News) – Rene Rancourt had some help on Wednesday night. The Boston Bruins’ longtime national anthem singer turned duties over to the fans at TD Garden, and they put a fitting exclamation point on a pregame ceremony honoring the victims of Monday’s Boston Marathon bombings. Sporting News’ Jesse ... more...

VIDEO: Adobe Primetime Launches, Bringing TV Content to Connected Screens

Written on
April 10th 2013
Author
AdotasWire

LAS VEGAS (ADOTAS) — At the National Association of Broadcasters (NAB) conference, Adobe Systems Incorporated (Nasdaq: ADBE) today announced the general availability of Adobe® Primetime (formerly “Project Primetime”), the industry’s most advanced TV publishing and monetization platform for programmers and pay TV service providers. The company also announced technology collaborations with ... more...

ChoiceStream’s January Audience Cost Calendar Finds Pro Sports Segments Ready to Score Even Higher

Written on
January 23rd 2013
Author
AdotasWire

ChoiceStream, a leading innovator in targeted advertising solutions, today announced the next installment of its Audience Cost Calendar — a monthly aggregation of impressions traded on digital ad exchanges. This month looks at December data and highlights the top audience segments, including Holiday Shopping & Travel, Baby Showers and Pro ... more...

AFAIK: Quantcast, ORC International, Krux, NeoMedia, Neolane, Tealium, LivingSocial

Written on
January 8th 2013
Author
Mike Daly

Here’s what the virtual mailman told me today: Quantcast announced this morning that it acquired MakeGood, a software company focusing on reconciliation and reporting of digital advertising campaigns. Global market research firm ORC International today announced that it has acquired Marketing Research Services Inc. (MRSI), a privately-held Cincinnati-based research firm specializing in consumer research. ... more...

Tealium Achieves Another Record Sales Quarter

Written on
October 9th 2012
Author
AdotasWire

SAN DIEGO (October 9, 2012) – Tealium, the leader in enterprise tag management systems, today announced another record sales quarter, achieving unprecedented growth in revenue and bookings during the third quarter, while adding some of the biggest brands in the world to its global roster of enterprise clients. During the third quarter ... more...

The Internet TV Ice-breaker: How the Islanders and the NHL are Scoring Big for Sports Marketing

Written on
December 12th 2006
Author
Ronald Zaslow

It is no secret that sports and television go hand-in-hand. In recent decades, the combination has reshaped the entertainment and media landscape. From the first televised Super Bowl to the emergence of league-owned networks, sports have changed not only the very fabric of the television marketplace, but the ... more...