nfl



Yahoo’s NewFront: New Ad Opportunities, Measurement Capabilities, and More

Written on
April 29th 2014
Author
Mike Daly

ADOTAS — Last night at Digital Content NewFronts 2014, Yahoo announced unveiled the first of its new original long-form shows, a new partnership with Live Nation for live streaming concerts, the all new Yahoo Travel digital magazine, and new advertising opportunities and measurement capabilities. “We are in a time of rapid ... more...

Newsjacking Super Bowl XLVIII, Plus 17 Hashtag Predictions

Written on
January 27th 2014
Author
David Melamed

ADOTAS — When Mark Twain was at a meeting of the Society of the Army of the Tennessee on November 12, 1879, he proclaimed, “I never could make a good impromptu speech without several hours to prepare it.” We live in a real-time world. A world where we share our ... more...

Super Bowl Ad Preview: 60% of the Most Successful Campaigns Launch Before the Big Game

Written on
January 16th 2014
Author
Richard L. Tso

ADOTAS – Did you know that most shared ad from 2013’s Super Bowl has received over 15.6 million views and was shared over 2.74 million times? With Super Bowl Sunday just around the corner, several brands like Budweiser, Nestle, and Doritos have already begun to launch their multi-million-dollar campaigns in ... more...

Forbes Report: Use of Corporate Internal and External Apps is On the Rise

Written on
January 8th 2014
Author
Adotas

ADOTAS – Today, Forbes Insights released a report about apps in corporate environments that examines how marketers are integrating them as a core component of the marketing mix to connect with customers, partners and employees. The report surveyed top-level execs in large organizations and found: A majority of enterprises with customer-facing apps, ... more...

Let’s Stop Debating Whether or Not Super Bowl Ads are Worth It

Written on
December 13th 2013
Author
Chris Teso

ADOTAS — Every year the industry debates whether or not Super Bowl ads are worth the millions of dollars that brands invest for a TV spot (current estimate for the 2014 Super Bowl: $4 million for a 30-second spot). I’m not here for that debate, because it’s absolutely worth it if your primary ... more...

DeskSite Partners with NFL Teams to Offer Alternative to Broadcast TV

Written on
December 13th 2013
Author
Richard L. Tso

ADOTAS – DeskSite has just launched a digital video entertainment network that offers advertisers a viable alternative to broadcast television and ad-supported cable. The company announced it has partnered with several NFL teams to combine premium HD video content with precise ad targeting that allows brands to customize campaigns by ... more...

Adblock Plus Asks Twitter to Consider Joining the Acceptable Ads Community

Written on
October 4th 2013
Author
Mike Daly

ADOTAS – Adblock Plus posted an “An Open Letter to Twitter” on its blog this morning, inviting the company to consider joining the Acceptable Ads program rather than just follow what many pundits are recommending prior to its IPO. According an Adblock Plus spokesperson, Adblock Plus is asking Twitter to do ... more...

The Undiscovered Value of The Social Inbox

Written on
April 30th 2013
Author
Adam Wexler

ADOTAS — Online advertising spend is expected to reach $62 billion by 2016, according to a recent eMarketer study. Yet, if you asked GM’s former CMO, Joel Ewanick, the true effectiveness of digital advertising options like Facebook are highly questionable. Just last year, Ewanik pulled GM’s $10,000,000 advertising spend on ... more...

Pre-Gaming for the NFL Draft with Sqor, GKV, iProspect

Written on
April 25th 2013
Author
Mike Daly

ADOTAS – Here’s a sampling of how online media is gearing up for tonight’s NFL draft. Legendary NFL quarterback Brett Favre (pictured), a three-time MVP and Super Bowl champion with the Green Bay Packers, will offer his exclusive insight into the next generation of NFL stars today in a sneak peak ... more...

Sony and Others Pushing Digital Envelope Are Most Poised for Competitive Advantage with gTLDs

Written on
March 6th 2013
Author
Jennifer Wolfe

Companies like Sony are continuing to push the digital innovation envelope – as evidenced by the recent unveiling of the new PlayStation console with more Internet streaming options and broader integration with multiple devices. Clearly, companies that respond to consumer demand for a rich experience with multiple access points and social ... more...