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Going Long!: NFL Goes Overseas And Online To Grow Brand

Written on: January 16th 2008
Author: Ronald Zaslow

The National Football League playoffs are here. It is the time of year when the league captures both the imagination and dollars associated with a rabid United States fan base. Sponsors, marketers and advertisers who partner with the league anticipate a healthy stream of revenues that can flow from an [...] more...

Advertisers Turning to Consumers in Droves for Super Bowl Spots

Written on: January 23rd 2007
Author: Editor

Several prominent advertisers, including Frito-Lay, GM and the NFL itself, are turning to creatives generated by consumers to air during Super Bowl XLI in February. GM will be running a Chevrolet spot generated through an ad creation contest for students last year. More than 800 students on 400 teams submitted ad [...] more...

NFL, Yahoo Team Up to Provide Live Game Webcasts

Written on: September 8th 2006
Author: Editor

Yahoo and the NFL have formed an agreement to provide football games live and in their entirety on the Internet for fans outside of North America. The NFL Game Pass can be accessed at www.nfl.com/nflgamepass and marks the first time that the NFL has made a full season of games [...] more...

MediaSpan Kicks Off Ad-Supported Fan Frenzy Football Challenge

Written on: September 8th 2006
Author: Editor

With the NFL season officially underway, MediaSpan is kicking off its own ad-sponsored Fan Frenzy Pro Football Challenge, which pits online players against friends, co-workers, and celebrities. By visiting nationally and locally sponsored sites or www.fanfrenzy.com, players have the chance to pick their teams and win weekly prizes. A new addition [...] more...