nfc



Relaunched Platform Expands Possibilities of Mobile Consumer Engagement

Written on
March 20th 2014
Author
AdotasWire

NEW YORK, March 20, 2014 (ADOTAS) – Scanbuy, the leading mobile engagement solutions provider, today announced an all new version of its ScanLife Mobile Engagement Platform to enable enhanced interactions between brands and consumers through QR Codes, Microsoft Tag, NFC, short URLs and other mobile triggers in their everyday surroundings, such as ... more...

Exclusive Q&A with On3 Founder Rob Rusher: How Google Glass Is Like ‘Minority Report’

Written on
October 9th 2013
Author
Richard L. Tso

ADOTAS -- Ads may soon be illuminated right before your eyes. You may have caught my recent piece about the advertising potential and limitations of Google’s recently awarded patent for ‘pay-per-gaze’ advertising for Glass. As background for that story, I spoke with Rob Rusher (pictured), principal consultant and founder of ... more...

Alaric Offers myPinPad Solution to Transform Online and Mobile Payments

Written on
May 7th 2013
Author
AdotasWire

NEW YORK, May 7, 2013 (ADOTAS) — Alaric, a global supplier of fraud prevention and payments solutions, announced today that it is now offering the innovative myPinPad™ product. This proprietary solution enables cardholders to securely control the authorization of payments via the entry of their PIN on touch-screen payment terminals, ... more...

NFC Poised to Accelerate Direct Marketing

Written on
February 19th 2013
Author
Jacob Beckley

NFC – near field communication – is a hot new trend that has the potential to revitalize the direct mail marketing sector. It enables marketers to deliver content via an embedded NFC chip that allows wireless communication when a user touches a smartphone or mobile device to a piece of ... more...

Industry Leaders Offer Predictions for 2013 (Part 2)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Michael Ni, CMO/SVP, Marketing and Products, Avangate “In the cloud era, marketing is the new sales. Marketing will play a greater role to engage customers in an ongoing relationship, to not only acquire new customers but also retain existing ones. Marketing and ... more...

Industry Leaders Offer Predictions for 2013 (Part 6)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Sean O’Neal, Global CMO, Mail Online “Native Advertising will become a standard line item in the online media RFP.  Brands continue to become publishers in their own right, and will seek to integrate their marketing messages seamlessly within high-quality publisher content.  Well executed Native ... more...

AT&T, T-Mobile & Verizon to Invest $100 Million in Isis Mobile Commerce System

Written on
August 29th 2011
Author
Gavin Dunaway

ADOTAS – Although Google summoned a lot of fanfare to launch its digital Wallet, a mobile commerce solution that employed NFC technology and the Android mobile operating system, even if you squinted really hard, it was obvious that the application was limited (which is really too kind an adjective). The age ... more...

M-Commerce: Adopt and Adapt

Written on
August 15th 2011
Author
David Apple

ADOTAS – According to CTIA – The Wireless Association, there are more than 300 million wireless subscribers in the U.S. as of 2010 – a figure that translates to more than 96% of the total population of the U.S.  That means that beyond wallets or purses and keys, there is ... more...

A Google Wallet Filled With Ennui

Written on
May 27th 2011
Author
Gavin Dunaway

ADOTAS – Major product releases have become so anticlimactic. It was obvious that Google was building a mobile commerce platform around near-field communication technology since the introduction of the Nexus S smartphone with NFC hardware. Then-CEO Eric Schmidt all but said mobile commerce was Google’s chief focus for 2011. Then after weeks ... more...

Distinguishing Between Mobile and Portable

Written on
May 13th 2011
Author
Leslie Hale

ADOTAS – With the rapid growth of the smartphone market and the iPads 2010 kickstart to the lackluster tablet market, what is the impact to marketing? For starters, the overall proliferation of these devices means that your ability to reach your audience increases. But in order to leverage the potential ... more...