next-new-networks
Is Google Really Diving Into Video Content Production?
When Google bought video content monetizer and syndicator Next New Networks (NNN) for YouTube last month, most media coverage suggested Big G was going to leap into the video content creation game. Google denied this, and it didn’t make much sense anyway as NNN has a tiny studio but is [...] more...
YouTube Gets a Talent Agency
ADOTAS – With the news that Google had acquired Next New Networks (NNN) through YouTube, speculation began that Big G was jumping into the content creation biz. But no, Google won’t be pulling out the director’s chair and tying an ascot around its neck — because NNN doesn’t produce [...] more...
Next New Networks restructures, some layoffs
ADOTAS — The New York-based online video production company has created two new departments within the company in order to better serve audiences and advertisers and create the next-generation of online programming. The Audience Development Group, headed by co-founder Tim Shey, will now drive all audience building efforts. Entertainment producer Kathleen [...] more...
Wonks Rejoice: Collarity, Next New Launch Search, Ad Tool
ADOTAS – A wonderfully nerdy new search tool has arrived to exacerbate already raging cases of ADD and OCD … oh yes, and help distribute embedded video ads more effectively to the masses. Collarity, a behavioral content and advertising targeting service for online publishers, is banding together with online video [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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