nexage
Q1 Analytics Report Shows Quick Rebound in Mobile Ad Spend
ADOTAS – Nexage released its quarterly analytics report today on the state of the mobile ad industry. It takes a hard look at early 2013 to see if the strong growth from 2012 is carrying over. More importantly, it digs into why certain sites and apps are out-performing others based on [...] more...
Today’s Burning Question: Is the Industry Overrun with Botnets?
ADOTAS – Inspired by recent coverage of the issue by both AdWeek and AdExchanger, we asked our panel of industry leaders: “Has botnet traffic increased exponentially in the age of programmatic buying and RTB, and if so, what can be done to combat it?” Here are their responses: “I don’t think this is a new [...] more...
AFAIK: Digitas, PointRoll, Nexage, ePrize, Mozes, TrustedTPV, Sgrouples
Here’s today’s 411 from the world of ones and zeros: Digitas announced the promotion of Dave Marsey, formerly SVP, Media Practice Lead, to the newly created role of EVP, Managing Director of Digitas San Francisco effective February 1. Digitas San Francisco, located at 2001 The Embarcadero, is a full-service office with [...] more...
Nexage Releases its First Quarterly Mobile Analytics Report
Today, mobile advertising exchange Nexage released its first quarterly mobile analytics report. Nexage analyzed more than 20 billion mobile advertising impressions per month to assess the health of the market. The picture that emerges is that mobile advertising is making progress and the industry is on a journey to becoming [...] more...
Nexage Adds Ex-Weather Company Exec McCormack as VP of Publisher Sales, Smith as New CFO
BOSTON (November 28, 2012) - Nexage, the leading mobile advertising exchange, today announced the addition of Patrick McCormack (pictured), former sales executive at The Weather Company and the National Football League (NFL), as vice president of publisher sales. Nexage also announced the addition of Paul Smith as CFO. The new [...] more...
VIDEO: Victor Milligan Discusses Nexage Connect at ad:tech NY
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Nexage Launches Nexage Connect to Accelerate and Simplify the Mobile Advertising Market
BOSTON (November 5, 2012) – Nexage, the leading mobile advertising exchange, today announced the launch of Nexage Connect. Nexage Connect integrates advanced advertising solutions, provided through a growing ecosystem of partners, using scalable and flexible APIs within the Nexage Exchange. Nexage Connect accelerates and simplifies the adoption and growth of [...] more...
Is That a Billboard In Your Pocket? The ROI Conundrum of Mobile Advertising
Okay, pretty much everyone I know these days navigates through his daily life with one eye glued to a mobile device and another to a screen of some sort. I kid you not. Take a look around the next time you’re on the subway or sitting in an airport lounge [...] more...
From the Business Insider Mobile Advertising Conference: RTB in Premium Mobile Inventory
ADOTAS – ADOTAS went to the Business Insider Mobile Advertising Conference yesterday as a media partner, and while there were plenty of cool talks about the confluence of commerce and content, mobile gaming, the particular mobile habits of millennials and a host of other issues, one discussion that caught our [...] more...
Spotlight
An Interview with Jasper Mullarney, VP of Direct Response Advertising, AdknowledgeADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only [...] more...
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Features
- Six Mistakes You’re Making with Landing Pages May 22nd 2013
- Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game May 22nd 2013
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