newsweek



Can Big Data Truly Save the Publishing Industry?

Written on
June 5th 2013
Author
Richard L. Tso

ADOTAS — It’s no surprise that publishers are struggling these days. With industry staple Time Warner selling off its publishing arm Time Inc. and Newsweek ceasing its print edition last December, publishers are scrambling to find the right mix of strategies and revenue streams to stay afloat. In a recent ... more...

Is The Move to Mobile a Race to the Bottom for Publishers?

Written on
February 14th 2013
Author
Richard L. Tso

For advertisers and publishers, the lifetime value of a customer (LTV) has been crushed by the introduction of digital. The spiraling decline of print has led to a drastic decrease in the number of subscription-based revenues for publishers, who rely heavily on this dependable revenue stream to partially cover high ... more...

Report: Newsweek to Go All-Digital in 2013

Written on
October 18th 2012
Author
AdotasWire

Newsweek, the weekly magazine that for decades summarized the news for households across the United States but struggled to maintain relevance in the Internet era, announced on Thursday that it would cease print publication at the end of the year. – The New York Times Read More ... Subscribe to the free ... more...

Universal Sports Names Kevin Johnson Director of Digital Sales

Written on
August 29th 2012
Author
PR

Universal Sports Network has named Kevin Johnson as its Director of Digital Media and TV Endemic Sales. In this position, Johnson will manage advertising sales and sponsorship initiatives for Universal Sports, the premier multi-platform media destination for year-round Olympic-related sports programming. He will report to Jeff Clachko, Vice President of ... more...