newspapers
Branded Video Content Sees Spike in Engagement
ADOTAS – Branded video content doubled its engagement levels during the fourth quarter of 2010, according to the latest findings from BrightCove and TubeMogul. Branded content averaged 2:03 minutes watched versus 1:03 minutes the prior quarter. In particular, brands saw their highest video engagement when referred by Yahoo, although referrals from [...] more...
Online Ad Spend Leaves Newspapers Eating Ink
ADOTAS – While eMarketer has spending on online ads topped newspaper ad spend — print and online — for the first time, newspapers can take some solace that their ad revenue freefall seems to be leveling out. Online ad spend increased by 13.9% to $25.8 billion in 2010, while spend on [...] more...
Online ads more prominent in NY Times’ ad revenue
ADOTAS – The New York Times Co. may look like dreary news central with layoffs in the newsroom and advertising revenue dipping 27% to $571 million, it may be easy to overlook the bright side of the otherwise gloomy third-quarter earnings report. Beyond the headline-grabbing loss of $37 million for the [...] more...
Microsoft comes back to newspapers and local ad dollars
ADOTAS — Advance Internet has agreed to allow local advertisers in Advance’s markets to combine its local Web sites with the extended reach of Microsoft’s advertising network. Through its relationship with Microsoft, Advance Internet’s sales force will be able to offer Behavioral Targeting and Audience Extension capabilities to its local advertisers on [...] more...
Social Media or Bust: News Through the Eyes of Gen Y
ADOTAS — A survey conducted late last year by Pew Research Center demonstrates how the Internet has skyrocketed past newspapers and other sources as a preferred method for young adults to receive their news. More recently The Guardian, one of the UK’s most widely-read publications, also polled young readers around the [...] more...
Google news pokes newspapers in the eye – again
ADOTAS — As if newspapers weren’t already apoplectic about what they say is Google-content stealing, a new Google news feature looks like it will show more content, which will have newspapers even more outraged. Google Labs is about to launch, Flipper, according to Techcrunch. It looks like it will make it easier to [...] more...
Rupert Murdoch leads the light brigade against free content
ADOTAS — Just as that legendary charge proved disastrous, the News baron will find himself mowed down by fee-averse Internet users. But he’ll keep on trying. Murdoch last month said papers need to charge for content if they want to survive. He added that online advertising has not proved its worth [...] more...
Online news sites need print, charge for content
ADOTAS — Everybody online keeps saying that papers should go completely online. Heck, I said it when I was working at a newspaper and saw declining advertising revenues slash and burn the newsroom. The problem is that a move like that might eventually work, but it won’t anytime soon. The scant [...] more...
Hyperlocal news and ad dollars
ADOTAS — As newspapers struggle, and close down, local new sites are popping up, whether funded with seed money by non-profit groups or investors. Dozens of companies have been trying to develop the sites less because of a journalistic mission than the lure of local advertisers migrating to the Web. The Kelsey Group [...] more...
Los Angeles Times pimps out the front page to survive
ADOTAS — The LA Times has joined the ranks of desperate papers by running a front page ad that looks like a news story, although it’s clearly labeled an advertisement.(Screen caption here). The ad was in NBC’s new drama Southland, had a thick, black border and the NBC logo and word [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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