newspapers
Local Media Sites Show ‘Em How It’s Done
ADOTAS - Whatever your reality is in advertising, if you are a believer that online advertising will thrive like the IDC, or if you are feeling the full effects of the recession, one thing many critics and analysts agree on is that local media sites are anticipated to stay safe. [...] more...
Thomas Kinkade Partners With Regional Papers To Bring in Online Ad Revenue
ADOTAS — The syndicated advertising management and online media publishing provider, Thomas Kinkade Network, announced yesterday that it is partnering with Mainstreet Media to launch and market a series of online broadcast channels and extend Mainstreet’s traditional newspaper brands. Mainstreet Media owns a number of regional papers in California including the [...] more...
Newspapers’ Readership Grows! (Online)
ADOTAS — Perhaps the death of newspapers has been greatly exaggerated. It seems website audiences are actually growing, Scarborough Research, a newspaper audience ratings service reports. Scarborough studied the top 50 local markets and discovered that a growing online presence is compensating (in part) for the precipitous decline in print readership. [...] more...
Newspapers Create Ad Network To Compete
ADOTAS - Four major newspaper chains today announced the creation of quadrantOne, an online sales network that will allow advertisers to launch nationwide campaigns in one place. Advertisers will reach about 50 million unique visitors per month in 27 of the 30 top markets, the company says. Investors include Tribune Co., [...] more...
Newspapers Get New Life Online
In light of a terrible economic year, newspaper publishers have had to come up with creative ways to drive traffic to their websites in hopes of not only improving readership, but also generating more revenue through advertising. Many are increasing offerings of news, advertising and videos on their respective sites [...] more...
Report: Online Real Estate Ad Revenue to Eclipse Newspapers by 2012
No doubt the collapsing housing market has played a huge role in the downturn of real estate classified advertising. For the third quarter, the Newspaper Association of America reported that real estate ad revenue plummeted 24.4% to $1 billion compared to the same period a year ago.But for those who [...] more...
Share and Share Alike: Traversing the World of Newspapers, Online Content, and Creative Commons Licensing
It’s not at all rare to find publications that will let you read their content online for free. The internet was based on a philosophy of the free exchange of ideas, something that lends itself well to an advertising-supported business model. Free content is the backbone of online publishers like [...] more...
McClatchy Online Ad Revenue Up 1% Despite Overall Loss
Like most newspaper publishers, the McClatchy Co. has seen brighter days. The company’s total reported revenue today shows a year-to-date loss of 5.2%, driven by a 5.5% loss in advertising revenue. The company’s share price dropped sharply. But there is a candle burning. McClatchy’s online ad revenue has been increasing 7.6%. [...] more...
Report: Newspapers Top TV with Local Online Video Ad Sales
By the dollar, newspaper websites have sold more than twice as much localized online video advertising than TV station websites, says a new report from Borrell Associates. Websites run by newspapers sold $81 million in local video ads compared to only $32 million sold by sites operated by local TV broadcasters. [...] more...
Traffic to Newspaper Blogs Grows 210%
Traffic to the blog sites of ten of the top online newspapers in 2006 jumped 210% over the previous year, according to Nielsen//NetRatings, due partly to a 9% increase in unique users to the overall websites. December 2005 saw about 1.2 million newspaper blog readers, while 2006 of that same month [...] more...
Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
Latest News
- Hiring Round Up: HealthCentral, Break Media, NetShelter October 10th 2008
- Microhoo: Back From the Dead? October 10th 2008
- Nielsen Online Expands to China October 10th 2008
- Mobile Gaming Firms Eye Nokia, Apple Boost in 2009 October 10th 2008
- Fitbit Bulks Up With $2M Infusion October 10th 2008
- Trulia Launches New Business Development Group October 10th 2008
- MindShare Buys Michaelides & Bednash October 9th 2008
- Entellium CEO, CFO Arrested by FBI October 9th 2008
Features
- Media Plan ’08: Look Out of the Window October 10th 2008
- TV Advertising’s Future: A Long Paddle Upstream October 9th 2008
- Conversion Mastery: How Professionals Get Top Conversions October 9th 2008
- Out With the Old, in With the NEW October 8th 2008
- Decision 2008, The Internet Changed Everything October 7th 2008
Reader Favorites
Classifieds
Most Commented
- Can 314 Ad Networks Really Thrive? (8)
- Obama’s VP Pick Inauspicious for Net Neutrality (7)
- Facebook’s $100 Million Virtual Economy (2)
- Boomers Are Slutty Shoppers (2)
- Ralph Lauren Launches Mobile Shopping Site (2)
- NBC Loses Out on Huge Online Ad Opportunity for Olympics (2)
- Advertising GOLDMINE: Online News Sites? (2)
- Social Media and Agencies: Tools for Success (2)
