newspapers
Online ads more prominent in NY Times’ ad revenue
ADOTAS – The New York Times Co. may look like dreary news central with layoffs in the newsroom and advertising revenue dipping 27% to $571 million, it may be easy to overlook the bright side of the otherwise gloomy third-quarter earnings report. Beyond the headline-grabbing loss of $37 million for the [...] more...
Microsoft comes back to newspapers and local ad dollars
ADOTAS — Advance Internet has agreed to allow local advertisers in Advance’s markets to combine its local Web sites with the extended reach of Microsoft’s advertising network. Through its relationship with Microsoft, Advance Internet’s sales force will be able to offer Behavioral Targeting and Audience Extension capabilities to its local advertisers on [...] more...
Social Media or Bust: News Through the Eyes of Gen Y
ADOTAS — A survey conducted late last year by Pew Research Center demonstrates how the Internet has skyrocketed past newspapers and other sources as a preferred method for young adults to receive their news. More recently The Guardian, one of the UK’s most widely-read publications, also polled young readers around the [...] more...
Google news pokes newspapers in the eye – again
ADOTAS — As if newspapers weren’t already apoplectic about what they say is Google-content stealing, a new Google news feature looks like it will show more content, which will have newspapers even more outraged. Google Labs is about to launch, Flipper, according to Techcrunch. It looks like it will make it easier to [...] more...
Rupert Murdoch leads the light brigade against free content
ADOTAS — Just as that legendary charge proved disastrous, the News baron will find himself mowed down by fee-averse Internet users. But he’ll keep on trying. Murdoch last month said papers need to charge for content if they want to survive. He added that online advertising has not proved its worth [...] more...
Online news sites need print, charge for content
ADOTAS — Everybody online keeps saying that papers should go completely online. Heck, I said it when I was working at a newspaper and saw declining advertising revenues slash and burn the newsroom. The problem is that a move like that might eventually work, but it won’t anytime soon. The scant [...] more...
Hyperlocal news and ad dollars
ADOTAS — As newspapers struggle, and close down, local new sites are popping up, whether funded with seed money by non-profit groups or investors. Dozens of companies have been trying to develop the sites less because of a journalistic mission than the lure of local advertisers migrating to the Web. The Kelsey Group [...] more...
Los Angeles Times pimps out the front page to survive
ADOTAS — The LA Times has joined the ranks of desperate papers by running a front page ad that looks like a news story, although it’s clearly labeled an advertisement.(Screen caption here). The ad was in NBC’s new drama Southland, had a thick, black border and the NBC logo and word [...] more...
Newspapers rush to online video
“Online video is the way of the future. No one wants to read long flowery text copy any more, time is too valuable for that.” — commenter ADOTAS — Right. Instead, we’ll find time to fast forward an hour of newspaper video. That’s what newspapers are trying to do to reclaim disappearing [...] more...
Newspaper cabal ‘colludes’ ten years too late
ADOTAS — It pains me to watch newspaper publishers flail at ghosts of Christmas past: Craigslist, classified advertising and inbound links. The Newspaper Association of America will be having its annual meeting this week, and I wish I could see anything they decide that will change the spiral of the newspaper [...] more...
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Latest News
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Features
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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