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NBC, News Corp Collaborate on Video Site

Written on: March 23rd 2007
Author: Editor

Old media giants NBC Universal and the News Corporation will be launching a new online video distribution network this summer, featuring content from major TV networks and at least two movie studios. “This is a game changer for Internet video,” said News Corp president Peter Chernin in a statement. “We’ll have [...] more...

Fox News Goes Mobile with Third Screen Media

Written on: March 12th 2007
Author: Editor

News Corp-owned cable outlet Fox News has signed a deal with Third Screen Media to use the latter company’s MADX ad management platform for mobile campaigns. Fox News has launched a website containing links to Fox News stories specially formatted for mobile devices. The site contains small mobile banner ads [...] more...

Fox Affiliate Sites to Offer Primetime Downloads

Written on: March 1st 2007
Author: Editor

According to Reuters, Fox Broadcasting Co will be allowing the websites of over 200 of its affiliate stations to offer select primetime series for download-to-own, further expanding the Fox on Demand initiative. The plan was solidified on Wednesday between Fox’s affiliate board of governors, Fox Interactive Media, and 20th Century Fox [...] more...

MySpace Set to Launch in China, Mexico

Written on: January 26th 2007
Author: Editor

In several months, MySpace is set to launch in Mexico, but that’s only half of Rupert Murdoch’s plan. The News Corp chief and company are also finalizing a deal that will launch their prized social networking site in China this year as well. For the Mexico launch, a [...] more...

Judge Rejects Intermix Founder’s MySpace Report

Written on: October 10th 2006
Author: Editor

Last Friday Los Angeles Supreme Court judge Carolyn Kuhl dismissed claims made by MySpace founder Brad Greenspan that the acquisition of MySpace’s parent company, Intermix, by the News Corporation in 2005 was unlawful. According to comments made by Greenspan late last week, former Intermix CEO Richard Rosenblatt hid MySpace’s true [...] more...

Murdoch Contemplating Chinese Version of MySpace

Written on: September 20th 2006
Author: Editor

To harness the world’s second-largest population of Internet users, News Corp Chairman Rupert Murdoch is looking to expand his social networking powerhouse MySpace to China. According to the Associated Press, Murdoch has sent his Chinese-born wife to meet with the company’s executives and discuss a Chinese version of MySpace. Murdoch has [...] more...

Fox Interactive to Sell Movies, Shows on MySpace

Written on: August 14th 2006
Author: Editor

Fox Interactive Media will be going in-house by selling 20th Century Fox movies like “X-Men: The Last Stand”, and shows like “24″ and “Prison Break” on MySpace among other company-owned websites. The videos will be sold on a download-to-own basis, and Fox will follow through on the multi-year deal by [...] more...

Google Makes $900 Million Pals with MySpace, Fox Interactive Media

Written on: August 8th 2006
Author: Editor

Barely a day after Google hooked up with MTV to enhance its AdSense service, the online giant has now joined forces with Rupert Murdoch’s media monolith News Corp, specifically its Fox Interactive Media division. The two companies announced Monday that they’ve signed a multi-year, $900 million technology and services agreement [...] more...

News Corp Runs Internet Safety Campaign

Written on: July 13th 2006
Author: Editor

To form a more family-friendly image, Rupert Murdoch’s News Corp, owner of MySpace, is spending millions to run a TV and online campaign promoting safe Web surfing habits. Kiefer Sutherland, who plays Jack Bauer on Fox’s popular drama “24″, appears in a 20-second TV spot. After the ad, viewers are [...] more...

MySpace to Solicit Big Three for Search Advertising

Written on: June 14th 2006
Author: Editor

According to Reuters, MySpace.com plans to tap one of the three leading Internet companies to provide its youth-oriented social network with search advertising. The Rupert Murdoch-owned MySpace plans to solicit bids from Microsoft, Google, and Yahoo, News Corp COO Peter Chernin at a Deutsche Bank Media & Telecom conference broadcast over [...] more...

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