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DigitalMoses: The Sinking Ship
DM CONFIDENTIAL – Thanks to Hollywood, hundreds of millions of people had the chance to experience what life might have been like on the Titanic — grand, opulent, classist and doomed. It was also full of notions that are both chivalrous and antiquated with how people might react today. The notion [...] more...
MySpace Is Now Specific Media’s Problem — or Advantage
ADOTAS – It’s official: MySpace is now Specific Media’s problem. Oh, and actor/singer Justin Timberlake’s, who also took an ownership stake and apparently is going to drive the creative vision for the company. He sings, he dances, he acts, he produces and he guides forlorn social networks back into popular [...] more...
MySpace: Requiem for a Social Dream
ADOTAS – I miss MySpace — the old MySpace that is, before News Corp. sucked it up and started chewing. It’s only a matter of now before once-might social network gets spit out. Tomorrow MySpace will lay off 50% to 70% of its 1,000 person staff, including a great deal of [...] more...
Fox Audience Network Being Traded to Rubicon?
ADOTAS – And here I thought trading season was over! Kara Swisher at AllThingsD has sources whispering excitedly that MySpace is bartering most of its Fox Audience Network assets to The Rubicon Project in exchange for a minority equity slice. This is actually something AdExchanger resident psychic John Ebbert predicted [...] more...
The Bain of Twitter’s Revenue Dreams
ADOTAS – It took a little while, but it looks like Twitter’s finally getting serious about this revenue thing. In addition to developing the groundwork for its Promoted Suite of products to appear in third-party apps, Twitter has been building a sales team that now has a recognizable vice president [...] more...
Murdoch’s Paywalls Likely to Prove Futile
ADOTAS – Tough luck, Brits — Rupert Murdoch doesn’t want you reading his papers for free online anymore. That’s what you get for making all those Ozzie jokes — whose the shrimp on the barbie now? Paywalls will be effective in June are around News Corp.’s London rags, The Times and [...] more...
MySpace Discovers Its Latest Comeback Strategy
ADOTAS – After you kick your CEO to the curb — you know, the guy that was supposed to turn everything around, but you decided to give him the boot after less than a year — it’s not a bad idea to have a little powwow with the team. Possibly [...] more...
MySpace Gives Van Natta the Boot
ADOTAS – You know, that new guy over at MySpace is beginning to make things happen… WHAT DO YOU MEAN HE’S OUT ALREADY? Facebook vet Owen Van Natta has stepped down as MySpace CEO with less than a year under his belt. It’s a bit of a shock because Van Natta [...] more...
AP Keeps Writing, but Google Ain’t Hosting
ADOTAS – If you want the latest coverage from the Associated Press, look no further than… Oh, wait a second — you’ll have to look further than Google News as no AP stories have appeared on the aggregator since Dec. 23. Google News signed a deal to host AP’s content in [...] more...
AdChina scores funding investors that includes News Corp.
ADOTAS — The Murdoch’s are still trying to get into China. AdChina, an online advertising network in China, has completed its series B round of venture financing led by Richmond Management, along with co-investors GSR Ventures and News Corporation. The amount of funding was not disclosed. The financing will enable AdChina [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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