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Don’t Count Klout Out: 4 Reasons It’s the Platform to Watch in 2014

Written on
March 26th 2014
Author
Jack Holt

ADOTAS – As the news breaks about Klout’s impending acquisition by Lithium Technologies, the social media influence application is poised to be 2014’s sleeping giant — but only if marketers can work through their confused feelings for the platform after the startup’s very public display of growing pains. Marketers were initially ... more...

Facebook Execs on Mobile Ads: Size and Placement Over Quantity

Written on
February 12th 2014
Author
Mike Daly

ADOTAS – TechCrunch reports that Facebook CFO David Ebersman and COO Sheryl Sandberg discussed The Social Network’s mobile ad strategy in some detail last night at the Goldman Sachs Technology and Internet Conference. Ebersman (pictured) was quoted as saying that users should not expect the number of mobile ads in ... more...

New Whitepaper Analyzes Facebook Ads Performance for 2014

Written on
December 19th 2013
Author
Mike Daly

ADOTAS – Marin Software has issued a new whitepaper, “The Definitive Facebook Advertising Playbook: Four Key Trends You Need to Know.” Among its key findings: News Feed has become the primary area of focus and engagement for users, creating bright opportunities for advertisers. Marin saw a 140% QoQ increase in News ... more...

UPDATED: Will Facebook’s New Promoted Videos Haul in Hundred$ of Million$?

Written on
December 18th 2013
Author
Mike Daly

ADOTAS – If you’re a Facebook user, you’ve likely noticed that videos recently posted by your friends in your News Feed tend to play automatically, without sound, as you scroll over them. And when you scroll past them, they stop. The video would only play with audio when you tapped ... more...

Optimal and Civolution Offer TV-Synced Ads via FBX; Pilot Sees 60% Lift in CTR

Written on
October 23rd 2013
Author
AdotasWire

LOS ANGELES, October 23, 2013 (ADOTAS) – Civolution, the leading provider of technology and solutions for identifying, managing and monetizing content, and Optimal, Inc., the leading social advertising and analytics platform and recent winner of the Grand Prize in the Facebook Preferred Marketing Developer Innovation Competition for its Open Signals offering, today ... more...

Study: Paid Media Increases Facebook Organic and Viral Impressions 200%

Written on
October 14th 2013
Author
AdotasWire

PORTLAND, OR., October 14, 2013 (ADOTAS) – ShopIgniter, the company that is transforming how brands advertise to social mobile consumers, announced recently the findings of a first-ever benchmark analysis of over 2,000 Facebook News Feed posts from Q1 and Q2 2013 and their over 2 billion impressions and post-click performance. Chief among ... more...

Are Facebook Ads Performing?

Written on
May 31st 2013
Author
Greg Kunkel

ADOTAS — With one year as a public company fully under its belt, Facebook was once again the talk of the town.  We’ll leave the stock price analysis to financial pundits; digital marketers want to know how the ads are performing. According to a data analysis by Marin Software comparing Q1 ... more...

Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short

Written on
May 16th 2013
Author
Frédéric Jahard

ADOTAS – Almost every brand uses a social media monitoring (SMM) tool of some kind to measure the impact of its marketing programs across Facebook, Twitter, blogs, and more recently, Pinterest, Instagram and Tumblr. But while marketers are now adept at tracking posts, tweets, and comments related to their brands, ... more...

Challenge Accepted: 3 Mobile Opportunities in 2013

Written on
May 10th 2013
Author
Bodhi Short

ADOTAS – When I think of mobile, I think of omnipresence, and then I think of opportunity. By 2014, half of the US will use smartphones and nearly half (45%) will use tablets. Rapid smartphone and tablet adoption has significantly altered the ways in which consumers think about, research and ... more...

ADOTAS POLL: Marketers Love Facebook’s Enhanced News Feed

Written on
March 15th 2013
Author
Mike Daly

  Last week, we asked our readers: “Is Facebook’s enhanced news feed a marketer’s dream come true?” Hear’s how they responded: Yes (80%) No (20%) This week’s poll question is: “Will Online Video or Mobile Ads show the fastest growth in 2013?” We’ll publish the results next week. Subscribe to the free Adotas.com Newsletter ... more...