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News Corp. Has Eye on Blinkx

Written on: May 9th 2008
Author: Kathleen

ADOTAS – Blinkx Plc, the video-search operator, may be snapped up by News Corp., according to a Bloomberg report. Since the news leaked, shares have skyrocketed, reaching a seven-month high today. Blinkx was founded in 2004 by Suranga Chandratillake in Britain. In May of last year, Blinkx merged with another British [...] more...

More Eyeballs on MySpace, Ad Revenue Still Weak

Written on: May 8th 2008
Author: Kathleen

ADOTAS – Shocker: it’s still hard to push ads on social networks. But the audience certainly keeps coming back for more (especially at MySpace). Hitwise reports that MySpace is the indubitable champion of the social networking space, getting 73.82% of the market share domestically in April. The runners-up: Facebook with 14.8%, [...] more...

What’s Next: Microol? MiSpace? MiClick?

Written on: May 6th 2008
Author: Kathleen

ADOTAS – It remains to be seen if Microhoo will be resurrected, but in the meantime, it seems that Time Warner Inc.’s AOL has approached Microsoft for a potential merger. And AOL isn’t alone, The Times reports. A number of other companies (none named in the article) have approached [...] more...

Microsoft Seen as Winner as Big Media Circles Yahoo

Written on: April 10th 2008
Author: Reuters Group

Yahoo Inc. may have played its top two cards by pulling out possible deals with AOL and Google, but it does not seem to have changed Wall Street’s view that Microsoft will eventually win the takeover battle. Yahoo announced on Wednesday a test to outsource Web search advertising to Google Inc, [...] more...

Fox Interactive Reorganizes Ad Division, Axes Exec

Written on: April 4th 2008
Author: Kathleen

ADOTAS – In a bid to boost its interactive advertising revenues, News Corp.’s Fox Interactive Media Internet division is getting revamped, the company announced this morning. The division oversees mega social network MySpace. There are two major changes afoot: Fox will launch (at long last) an online advertising network and the [...] more...

Microsoft Stands Its Ground on Yahoo Offer: Report

Written on: April 1st 2008
Author: Editor

ADOTAS — Microsoft Corp. is digging in its heels and refusing to play ball with hard-to-get Yahoo Inc. “People close to the company” told The Wall Street Journal that two months after Microsoft made its $44.6 billion offer (spurned as too low in February) it has no plans to raise [...] more...

Citigroup Hears a Microhoo

Written on: March 25th 2008
Author: Editor

ADOTAS – Citigroup says Microsoft Corp. will likely raise its $31-per-share offer for Yahoo Inc., according to reports. Microsoft and Yahoo met earlier this month to discuss the potential merger, but no progress was reported. Citigroup analyst Mark Mahaney raisedYahoo’s price target to $34 explaining that Microsoft is so committed to [...] more...

Yahoo, Microsoft Meet for First Time Since Takeover Bid

Written on: March 14th 2008
Author: Editor

ADOTAS – With all of the cloak and dagger intrigue associated with secret war meetings and shady arms deals, Yahoo Inc. and Microsoft Corp. reportedly met early this week to discuss the software giant’s unsolicited bid. The meeting was the first since Microsoft’s January 31 offer and Yahoo’s February 11 rejection [...] more...

Yahoo (Slightly) Less Sought After; Microhoo Plans To Avoid Tech Snafu

Written on: March 10th 2008
Author: Editor

ADOTAS — Yahoo Inc. has lost a suitor. As many industry watchers predicted, News Corp.’s desire for Yahoo is not as ardent as Microsoft Corp.’s. Rupert Murdoch reportedly told investors at an annual Bear Stearns media conference today that News Corp. will not “get into a fight” with Microsoft. News Corp. [...] more...

Yang To Microsoft: Drop Dead

Written on: February 14th 2008
Author: Editor

ADOTAS - Yahoo sent a letter to its stockholders outlining the reasons Microsoft “significantly” undervalues Yahoo – and why supporting the internet giant’s Feb. 1 $44.6 billion unsolicited takeover bid “is not in the best interests” of stockholders. “We have a huge market opportunity — and are uniquely positioned to capitalize [...] more...

Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...