new_york_times
Will UK Advertising Usurp? Industry Experts Dispute and Concede to Online Ad Power Across the Pond
Just before New Year’s 2007, the New York Times ran an article on the future of online advertising—more specifically, the future of such advertising in Britain. Optimistic in scope, the NYT talked to media buying agencies who claimed web advertising in the UK accounted for 14% of the country’s [...] more...
New York Times to Kick Off Extensive Online World Cup Coverage
The New York Times announced today that they will feature live blogging on www.nytimes.com/worldcup and www.iht.com of the 2006 World Cup soccer tournament with extensive coverage that includes daily video and running game commentary, along with a blog by Roger Cohen, editor at large of the International Herald Tribune, and [...] more...
Times Online Ad Revenue on the Rise
The New York Times Company announced yesterday that although overall ad revenue remained relatively flat, large growth in classified and display advertising has pushed Internet ad revenues for the company’s media groups (The New York Times Media Group, New England Media Group, and Regional Media Group) up 23.4% in February [...] more...
Times Taps Brightcove for Online Video
The New York Times Co. has signed a deal with online video technology company Brightcove to deliver streaming video across New York Times web sites and affiliates. The Times considers itself a “diversified” media company, according to Sr. VP of digital operations Martin Nisenholtz, who added in a statement that [...] more...
Media Mergers & Acquisitions Surge in ‘05
According to a study by investment banking services firm JEGI, 2005 proved to be a robust year for M&A amongst the media and information industries, reaching levels not seen since the initial dotcom apex in 2000. JEGI reports that 2005 saw 525 deals totaling $56 billion in value across 11 [...] more...
Features
- Mobile to the Rescue December 2nd 2008
- Ideas On Effective Management December 2nd 2008
- Quality Video: DIY (Cheap) or Else December 1st 2008
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Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
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