Adotas » New_York_City

qtags Sets Advertiser Lineup for Times Square Program

Sarah Novotny — Wed, 14 Jun 2006 14:26:17 +0000

Following the announcement of its GoodyBag program last week, text-based advertising service qtags has signed a total of 14 national and local advertisers to participate in the Goodybag New York City, which kicks off in Times Square in July.

National restaurant chain Applebees, music retailer FYE and the Renaissance Hotel Las Vegas lead the list of participants.

qtags’ GoodyBag program delivers promotional offers via a spam-free, no-charge shortcode program. Commuters and visitors to Times Square will be encouraged to text “nycgoody” to 78247 (q-t-a-g-s) via five-second spots shown on the Port Authority’s 32-foot by 38-foot digital video board.

Each time the word is texted, a different advertiser’s 145-character message will be sent to the texter’s mobile phone providing a special “goody,” such as a coupon, unique weblink or other interactive offer.

Other participants in the program include Mobo, Tossed Restaurant, Just Pet Strollers, Diva Marketing, Musical Kisses, The Home Office Store, Greenlight Search, Sam Flax Stores, White Trash T-Shirts, Cowboys and Indians magazine and Dursos NYC Catering.

Mediabistro.com

Sarah Novotny — Thu, 05 Jan 2006 19:12:44 +0000

What they do: Founded in 1993 by freelance writer Laurel Touby, Mediabistro.com is a news, classified, education, collaboration and community site that caters to professionals in the periodical, print, broadcast, publishing, advertising, online, and PR industries. They provide job listings, classes, classifieds, and media parties. Ads encompass the Mediabistro web site, their daily email newsletter, and several blogs.

Why should you buy: 75,000+ subscribers to the daily newsletter, and 4,500,000+ banner impressions/month seen by educated, tech-savvy consumers, journalists, media pros, & writers. Users of Mediabistro tend to write about companies and products they learn about through Mediabistro ads. They also provide ad discounts to advertisers who buy ads across several MediaBistro sites.

Format/How Much:

On Mediabistro.com
468 x 60 (Top Banner) (.swf, .gif, .jpg)
728 x 90 Leaderboard

Daily Media NewsFeed (daily email newsletter):
75,000 readers, published each business day
Three different text ads in each issue

TVNewser (broadcast news industry blog):
400,000 impressions/month
300 x 250 Center Rectangle
120 x 600 Right Skyscraper

Other blogs (Galleycat, Unbeige, FishbowlNY, FishbowlLA, FishbowlDC, MBToolBox):
300 x 250 Center Rectangle
120 x 600 Right Skyscraper

Contact: Kyle Crafton; sales@mediabistro.com
(212) 929-2588 x317

Gothamist, LLC

Sarah Novotny — Tue, 03 Jan 2006 19:15:21 +0000

What they do: Founded in 2002, owned & operated by Jake Dobkin and edited by Jen Chung, Gothamist is the most popular network of city blogs on the Internet today. Gothamist.com offers daily updated news, blogs, forums, event listings, weather forecasts, RSS/podcast feeds as well as the Gothamist Interview with NYC artists & tastemakers and the Ask Gothamist advice column, making it a daily read for young, savvy, successful New Yorkers. In addition to the NYC hub, the brand also operates websites in Los Angeles, San Francisco, Seattle, Chicago, Toronto, Los Angeles, Washington D.C., and London. Each site offers similar citycentric content as noted above.

Why should you buy: Gothamist is a six-time Bloggie nominee, including one for Blog of the Year in 2005. Gothamist.com gets 1.5 million monthly page views and 750,000 monthly page views for each affiliate city site. Traffic overall has experienced a growth rate of 20% per month, with monthly unique visitors topping 400,000.

The demographic skews younger, with 52% male and 48% female. Other statistics:

* Age: 25-29 (35%); 21-35 (75%)
* Income: 57% > 50k/year, 28% > 90k/year
* Education: college or greater (90%), graduate/professional school (30%)

-Past advertisers have included American Express, the New York Times, Nike, Puma, The New York Knicks, Rockstar Games and KarmaLoop, Campaigns that have done particularly well have featured apparel and footwear, film and music, financial services, video games, food and liquor.

Format/How much: Gothamist’s ad positioning/rates are as follows:

Position 1: 468×60 banner or 728×90 leaderboard ($8CPM)

Position 2: 300×250 box ($10CPM)

Position 3: 120×120 button ($4CPM)

Position 4: 120×600 skyscraper ($6CPM)

Discounts are also available for first-time advertisers, large buys and multi-week campaigns.

Contact: sales@gothamist.com