A limited liability company, CNMA is owned by IMS Companies.

With access to 150 websites and 75 print business publications, CNMA will provide access to its Mainland Chinese Network. Media buying services and business information to global customers and prospects are also included in CNMA’s offerings along with Chinese language translation.

“China’s population of Internet users has risen by 30 percent over the past year to 132 million, and these are just a couple of fantastic stats about this fast-growing marketplace. From day one, our network of Chinese websites can deliver up to 200 million banner impressions per day, reaching 19 million visitors to this unique website network daily,” stated CNMA president Hector Botero.

Within the 75 trade publications, B2B advertisers are allowed to purchase an entire network or select business newspapers by industry.

Botero added, “Advertisers need expert help to access China and they also need help to efficiently reach their target market. It’s virtually impossible to plan, execute and measure on-line and print advertising campaigns without a local presence and inside China knowledge.”

Maurice Johnson, who holds over 20 years of experience in international advertising, will head the New York office. “Our goal at CNMA is to provide — in China — the resources, knowledge and service that international advertiser’s need,” he said.

With Susan Bratton exiting the post, Ianni has big shoes to fill, but the former Atmosphere BBDO chief and renowned industry analyst seems more than up to the task. Below and beyond, Ianni gives ADOTAS the scoop on how he landed his hallowed new gig, what he hopes to achieve with it, and how he sees ad:tech evolving in the near future.

Hi Drew, so how did you end up replacing Susan Bratton at this post?

Well, I’ve known Susan Bratton for a long time, and she really started to work with ad:tech when I started to work with ad:tech, which was probably back in, I’d say, January of 1998. I moved from the Bay Area to New York to become an online advertising analyst at Jupiter Communications.

Obviously, analysts at Jupiter were frequently and still are frequently asked to serve on panels and things. So, that’s how it initially started. Just over the years, in addition to speaking at ad:tech and being a panelist and what not, I just got to know Susan personally as well. We became good friends, and she would come to New York, and we’d go out to lunch and just talk about the business and what’s going on.

She was maybe thinking about scaling back what she wanted to do and bringing someone else in. Susan, more or less, referred me and during the interview process, Susan was pretty directly responsible for introducing me to a few of the decision-makers who were responsible for me having the job. Once I found out about it, and I had the opportunity to do it, I jumped at the chance obviously.

There are so many ad:tech-related events happening globally, so in a way, it’s got some prestige to it.

I guess I [was less fascinated] with the prestigious side of it. I don’t necessarily think of it in that regard. It’s just the global expansion, and having been on the conference circuit for a long time, the opportunity to create these conferences in different, new cities, and put it together from a programming point-of-view, I found it pretty appealing. But being on the road all the time, I certainly don’t have the time to think about whether it’s prestigious or not. (Laughs)

At a press briefing on Monday, Craig Nevill-Manning, Google’s New York engineering, said this strategy will help software engineers better understand the needs of ad clients and ad sales, along with helping ad sales people understand the nuances and culture of software engineering. The facility houses Google’s largest advertising sales office. It’s also home to more than 100 engineering projects and serves as a software engineering hub, which will coordinate Google projects around the world. The company, though, has no plans to turn the facility into a data center.

Google opened the New York ad sales office in 2000 under the direction of now vice president of ad sales Tim Armstrong. The sales office served initially as a litmus test of the Madison Avenue advertising environment. As Google’s grew, the office started handling Google’s growing number of ad offerings from text ads to banner images and so on. The sales staff in the new facility will handle Google’s staple AdWords platform, as well as experimental ad technologies like print and audio ads.

Google’s software engineering office in New York opened in 2003, and has been the chrysalis for projects like Google Maps, Spreadsheet, Mobile Web Search and Finance, which was developed in conjunction with Google’s Bangalore office. The new office also serves as a home for Google Checkout and Google Notebook.

According to the release, the GoodyBag ad program is unique because it hosts multiple advertising messages in a single text word. Each time the word is texted, a different advertiser’s 145-character message will be sent to the texter’s mobile phone, offering a special “goody.”

The program’s premier will display “text ‘nycgoody’ to: 78247 for Special Offers” and run as a five-second spot, 500 times a day starting in July. A sneak preview of the GoodyBag program is running this week until the 9^th during the Mobile Marketing and Digital Advertising shows scheduled for the Marriott Marquis Times Square.

“This is a fun, affordable way for advertisers to participate in interactive marketing and offer customers a reward at the same time,” says Allison Gower, qtags president and co-founder in a statement. “More than 39 million NYC residents and visitors pass by the Port Authority digital sign each month, and the GoodyBag program gives companies unprecedented access to them at a fraction of the cost of traditional advertising.”