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Aarki Names Ed Battle COO, Opens New Offices in Beijing, New York and Tokyo

Written on
May 29th 2014
Author
Press Release

MOUNTAIN VIEW, Calif., May 29, 2014 (ADOTAS) – Aarki, a leader in interactive and creative advertising, today announces its global momentum with three new international offices and the appointment of Ed Battle (pictured) as Chief Operating Officer. Aarki continues to grow its operations in Beijing, China, by expanding to a new ... more...

PointRoll Launches Innovation Roadshow to Help Advertisers Bring Their ‘What If’ Ideas to Life

Written on
May 23rd 2014
Author
Press Release

LOS ANGELES, May 22, 2014 (ADOTAS) – Digital advertisers have a plethora of channels and tactics to help execute even the loftiest creative ideas, including wearable devices, beacons, and facial recognition technology. With a deep understanding of these tools, creatives who used to daydream about the seemingly impossible can now ... more...

Adform Closes $5.5 Million in Series B Funding

Written on
May 13th 2014
Author
Press Release

LOS ANGELES and NEW YORK, May 13, 2014 (ADOTAS) – Adform, the premier ad tech partner for media agencies, trading desks, advertisers and publishers, today announced it has raised $5.5 million in a Series B funding round from new Via Venture Partners. The latest financing will be used to expand the ... more...

Coull Receives $4M in Funding, Plans to Open NY Office

Written on
March 21st 2014
Author
Press Release

LONDON, March 21, 2014 (ADOTAS) — Coull, the video monetization platform for digital publishers, has announced its intention to become Bristol’s first billion dollar tech business following a year of high growth. Coull has spent the last two years building one of the largest video ad networks in the world. ... more...

Casale Media Expands NY Office to Meet Growing Demand for Programmatic

Written on
March 19th 2014
Author
Press Release

NEW YORK, March 19, 2014 (ADOTAS) – Casale Media announced today that it has hired five new digital advertising professionals to meet rapid growth and enhanced client demand for its Index Exchange division in its New York office. All five hires come with significant experience in digital publishing, and include Anooj ... more...

Live Twitter Feed from #SMW14

Written on
February 17th 2014
Author
Mike Daly

ADOTAS — What better way to follow all the action at Social Media Week New York 2014 than to see what your colleagues on “The Campus” are buzzing about on Twitter! Tweets about “#SMW14″ !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+"://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2014%2F02%2Flive-twitter-feed-from-smw14%2F'; addthis_title ... more...

Social Media Week New York 2014 Celebrates ‘The Future of Now’

Written on
February 17th 2014
Author
Press Release

NEW YORK, February 17, 2014 (ADOTAS) — Social Media Week New York 2014 kicks off today on the “Campus” at Highline Stages, 440 W. 15th St. This year’s theme “The Future of Now” will look at our always on, always connected world and the technologies that shape our digital lives. Social ... more...

From Click to Brick, How Apple’s iBeacon Changes the Ad Game

Written on
December 16th 2013
Author
Richard L. Tso

ADOTAS – Retail stores have long searched for the ability to use people’s online shopping habits to more effectively target consumers with offers that they want on their most trusted devices: their mobile phones. Bridging the online and in-store marketing conundrum push notifications and text messaging will soon be powered ... more...

Preview: ad:tech New York 2013 to Shine a Light on Industry Innovation

Written on
October 30th 2013
Author
Richard L. Tso

ADOTAS – It’s that time of the year again – time to bring those holiday decorations down from the attic, plan a turkey dinner with all the fixin’s, and spend a couple of action-packed days in the Big Apple at ad:tech New York. This year, the largest digital marketing event of ... more...

SwitchPitch Turns the Tables on Startup Innovation

Written on
October 15th 2013
Author
Richard L. Tso

ADOTAS – While events like TechCrunch Disrupt offer startups the opportunity to pitch their innovative ideas and business models to established entrepreneurs and venture capital firms, SwitchPitch is turning this model on its head. The organization bills its conferences as role-reversal events, where established companies pitch funded projects to startups ... more...