new-york



Coull Receives $4M in Funding, Plans to Open NY Office

Written on
March 21st 2014
Author
AdotasWire

LONDON, March 21, 2014 (ADOTAS) — Coull, the video monetization platform for digital publishers, has announced its intention to become Bristol’s first billion dollar tech business following a year of high growth. Coull has spent the last two years building one of the largest video ad networks in the world. ... more...

Casale Media Expands NY Office to Meet Growing Demand for Programmatic

Written on
March 19th 2014
Author
AdotasWire

NEW YORK, March 19, 2014 (ADOTAS) – Casale Media announced today that it has hired five new digital advertising professionals to meet rapid growth and enhanced client demand for its Index Exchange division in its New York office. All five hires come with significant experience in digital publishing, and include Anooj ... more...

Live Twitter Feed from #SMW14

Written on
February 17th 2014
Author
Mike Daly

ADOTAS — What better way to follow all the action at Social Media Week New York 2014 than to see what your colleagues on “The Campus” are buzzing about on Twitter! Tweets about “#SMW14″ !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+"://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2014%2F02%2Flive-twitter-feed-from-smw14%2F'; addthis_title ... more...

Social Media Week New York 2014 Celebrates ‘The Future of Now’

Written on
February 17th 2014
Author
AdotasWire

NEW YORK, February 17, 2014 (ADOTAS) — Social Media Week New York 2014 kicks off today on the “Campus” at Highline Stages, 440 W. 15th St. This year’s theme “The Future of Now” will look at our always on, always connected world and the technologies that shape our digital lives. Social ... more...

From Click to Brick, How Apple’s iBeacon Changes the Ad Game

Written on
December 16th 2013
Author
Richard L. Tso

ADOTAS – Retail stores have long searched for the ability to use people’s online shopping habits to more effectively target consumers with offers that they want on their most trusted devices: their mobile phones. Bridging the online and in-store marketing conundrum push notifications and text messaging will soon be powered ... more...

Preview: ad:tech New York 2013 to Shine a Light on Industry Innovation

Written on
October 30th 2013
Author
Richard L. Tso

ADOTAS – It’s that time of the year again – time to bring those holiday decorations down from the attic, plan a turkey dinner with all the fixin’s, and spend a couple of action-packed days in the Big Apple at ad:tech New York. This year, the largest digital marketing event of ... more...

SwitchPitch Turns the Tables on Startup Innovation

Written on
October 15th 2013
Author
Richard L. Tso

ADOTAS – While events like TechCrunch Disrupt offer startups the opportunity to pitch their innovative ideas and business models to established entrepreneurs and venture capital firms, SwitchPitch is turning this model on its head. The organization bills its conferences as role-reversal events, where established companies pitch funded projects to startups ... more...

WATCH: Flying in the Face of Ordinary with Virgin Atlantic

Written on
October 3rd 2013
Author
Adotas

ADOTAS — Recently, Virgin Atlantic made a video where they turned an ordinary park bench in New York City into a first-class experience for unsuspecting sitters with food/drink service, entertainment, theater, aliens and interpretive dance. The result is a clever and innovative spot that effectively promotes “the Virgin Experience.” Subscribe ... more...

Flipping the Script: Major Media Companies Woo Startups

Written on
October 3rd 2013
Author
Mike Daly

ADOTAS -– Last month, we reported on a new initiative by The New York Daily News in which it will invest its various resources — including seed money and office space — in startup media tech companies. Yesterday, the Daily News joined a dozen other companies, including media giants HBO, Meredith Corporation, ... more...

Report: ‘New York’s Hometown Paper’ Launches Program To Aid Media Tech Startups

Written on
September 10th 2013
Author
Mike Daly

ADOTAS – The New York Daily News has launched a new program in which it will invest its various resources — including seed money and office space — in startup media tech companies. “Entrepreneurs, venture capitalists, angel investors and professionals will provide mentorship and guidance to Innovation Lab startups, while the ... more...