new-york-times
Quick Hits: Is Drunk Ecommerce Up?, Facebook Ads and Self-Image, Google Sued Over Secure Shopping Concepts
ADOTAS - Yesterday, the New York Times reported on the patently self-evident fact that people are more inclined to spend money when they’re inebriated. (If you need stats, the article points to a study conducted by British comparison shopping site Kelkoo that says nearly half of respondents in the U.K. [...] more...
Inside Group Commerce’s Group-Buying Platform for Media Companies
ADOTAS – “We’ve seen this story before,” says Jonty Kelt, Group Commerce CEO and cofounder, as well as a former DoubleClick and Google executive. “Group buying is a big market that’s going to fragment.” When Kelt first started contemplating the group-buying segment in 2009, he saw a lot of parallels to [...] more...
What’s So Creepy About Retargeting?
ADOTAS – A recent article in The New York Times recently established retargeting as the latest media-made bogeyman of the scary world of Internet advertising. Though the article isn’t as sensational as a recent Wall Street Journal piece about the fast-growing business of “spying on Internet users,” it drums [...] more...
To Pay, or Not To Pay
ADOTAS – Only one in five U.S. consumers is willing to pay for online news, according to a recent Pew research study. Pay-per-article or subscription fees simply drive readers elsewhere. These findings are bad news for newspaper and magazine publishers intent on charging readers for online content. [...] more...
Yahoo to Distribute Electus’ Advertiser-Assisted Shows
ADOTAS – All right — I’m going to come clean with you guys: I’m a huge “Buffy the Vampire Fan.” Anything creator Joss Whedon does I’m bound to be into — and I’m pissed that his latest show “Dollhouse” was canceled by Fox. But Whedon bypassed the networks — cable and [...] more...
Yahoo! News Is More Popular Than Google News
ADOTAS – Everyone’s favorite media conglomerate curmudgeon, Rupert Murdoch of the monstrosity that is News Corp., pitched a fit all year about Google News to just about anybody who would listen. Conferences, interviews, bar mitzvahs — if there were reporters around, he was likely to bitch about that “parasite” Google. But [...] more...
Online ads more prominent in NY Times’ ad revenue
ADOTAS – The New York Times Co. may look like dreary news central with layoffs in the newsroom and advertising revenue dipping 27% to $571 million, it may be easy to overlook the bright side of the otherwise gloomy third-quarter earnings report. Beyond the headline-grabbing loss of $37 million for the [...] more...
AOL cornering content
ADOTAS — The tumult in journalism is helping AOL speed up its content strategy. CEO Tim Armstrong’s new direction for the faltering and every-changing company is to corner the market on original digital content, and it seems to be working. According to the Times, of the more than 80 Web sites, [...] more...
New York Times blog fail prompts Jeff Jarvis deep sigh
ADOTAS — I’m not really sure why the Times wastes in print on what blogs do or don’t do well. The newspaper seems to think what works for traditional journalism is the same way it should for blogs, it doesn’t, and time after time foists another silly blog-centric story on readers. [...] more...
New York Times ads leverage brand Gawker-style
ADOTAS — The line between news editorial and advertisement gets blurrier every day on the web. Take Gawker. Prompted by what appeared to be a straight forward press release, Alley insider reported that the media company acqured a blog called BloodCopy.com. Later it was discovered that the news was fake and [...] more...
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Latest News
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Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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