new-york-times



Mozilla, The New York Times and The Washington Post Launch Community Platform Collaboration

Written on
June 19th 2014
Author
Press Release

MIAMI, June 19, 2014 (ADOTAS) — Mozilla, The New York Times and The Washington Post today announced that they are teaming up to build a new content and commenting platform that will allow audiences to more deeply engage with media coverage and help news organizations everywhere better manage user comments ... more...

Native Advertising Isn’t a Dirty Word – Even On the New York Times

Written on
February 19th 2014
Author
Trevor Sumner

ADOTAS – As the publisher of the largest local business newswire, I know there is a great and growing demand from organizations, businesses and community leaders seeking to push their messages out to a largest possible audience. Why not? 78% of CMOs think that custom content is the future of ... more...

Will Your $4-Million Super Bowl Ad Soar or Flop? Find Out Before You Air It

Written on
January 30th 2014
Author
Ryan Pamplin

ADOTAS – This year, a 30-second spot during Super Bowl XLVIII will cost about $4 million. Even for mega-brands, deciding to spend millions of dollars for one ad is not an easy decision – especially since the stakes are so high. A well-received Super Bowl ad will deliver lasting brand lift ... more...

Why Marketers Shouldn’t Panic About Email Filters – At Least Not Yet

Written on
November 12th 2013
Author
Dmitri Leonov

ADOTAS – Email filtering is a hot topic right now. And it’s not hard to understand why. We spend more time reading and sending emails than we do at almost anything else. How much time? The average person spends a mindboggling 28% of work time reading and responding to emails. ... more...

CEO of Early Facebook PMD Gives Thumbs-Up To Onavo Acquisition

Written on
October 16th 2013
Author
Mike Daly

ADOTAS – Earlier this week, Facebook acquired the Tel Aviv-based mobile software and analytics company Onavo for $120 million, according to published reports. The deal bolsters the social giant’s mobile efforts and also expands its corporate presence into Israel. “The big draw for Facebook is Onavo’s pioneering data compression technology, which ... more...

Infographic: Who’s Winning Social – New or Old Media?

Written on
October 8th 2013
Author
Adotas

ADOTAS — Which media source do we talk about most online? To find out,  Digimind Social, the new social listening tool that blends data from both social platforms and Google search behavior, examined the volume of discussion online around old (@Nytimes, @WSJ, @Usatoday) and new media (@Buzzfeed, @Mashable, @HuffPost) sources. The result : While ... more...

Google’s ‘Pay-Per-Gaze’ Play And The Reality Of Wearable Ad Technologies

Written on
October 1st 2013
Author
Richard L. Tso

ADOTAS – While Google claims it has no specific plans to inject advertising into its wearable computing spectacles, the leading search company recently filed a patent that could make pay-per-gaze tracking a reality. The recently granted patent is a “head-mounted gaze tracking device” that allows real-world ads to be translated into digital ... more...

The 7 Reasons Mobile Needs to Earn Its Place

Written on
June 12th 2013
Author
Alex Linde

ADOTAS — It’s easy to see why publishers like the Weather Company are paying so much attention to their mobile revenues. Whether it’s old or new media, The New York Times or Zynga,  audiences are increasingly mobile and the business just doesn’t run the way it used to. While the ... more...

The State of Online Video Advertising: Growing, Pricey, Fragmented

Written on
April 23rd 2013
Author
Peter Koeppel

ADOTAS – There’s no denying it: Online video is growing exponentially. The online video industry is expected to reach $28.72 billion in 2017, up from the $3.79 billion recorded in 2010 and the $11.14 billion expected in 20121. By 2016, it is estimated that it would take over six million years ... more...

As Time Inc. Seeks a Tune-Up, Motor Trend’s Move to Digital is Firing On All Cylinders

Written on
April 15th 2013
Author
Richard L. Tso

ADOTAS — Time Warner recently announced that it was spinning off its ailing magazine division, after failing to reach a deal to sell many of Time Inc.’s magazines to the Meredith Corporation. This news has profound ramifications for the publishing industry – a harsh wake-up call that digital publishing may ... more...