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Newspapers Create Ad Network To Compete

Written on
February 15th 2008
Author
Editor

ADOTAS - Four major newspaper chains today announced the creation of quadrantOne, an online sales network that will allow advertisers to launch nationwide campaigns in one place. Advertisers will reach about 50 million unique visitors per month in 27 of the 30 top markets, the company says.  Investors include Tribune Co., [...] more...

CNBC And New York Times Share

Written on
January 7th 2008
Author
Editor

CNBC and The New York Times have entered an agreement to share video and editorial content from each company’s sites that will start today according to Reuters. This partnership is anticipated to directly compete with the deal between Fox Business Network and the Wall Street Journal, according to The New York [...] more...

Microsoft’s Failed Case Against Google+DoubleClick Revealed

Written on
December 28th 2007
Author
Alternative Media

A set of policy position documents reportedly authored by Microsoft made the case that Google could use DoubleClick’s advertising network to peer into competitors’ traffic — a position the FTC apparently rejected last week. Last week, The New York Times blogger Louise Story released copies of a series of documents reportedly [...] more...

Microsoft Gets In The Online Apps Games

Written on
July 30th 2007
Author
Editor

During an annual meeting with financial analysts, executives from Microsoft proceeded to describe how the company is planning to alleviate the pressure from competing companies such as Google, who have been detracting from Microsoft’s profits by offering free web-based applications. The firm has started to lay the ground work for a [...] more...

CrackBerry Syndrome On Its Way To China

Written on
July 5th 2007
Author
Jason Jaramillo

According to a New York Times article, the Canadian telecommunications and technology development company, Research In Motion or RIM, who is responsible for the extremely popular BlackBerry has received clearance to sell the device in China. This has been an effort of more than eight years in the making. The company [...] more...

AOL News Gives Power To The People

Written on
June 27th 2007
Author
Bob

AOL News jumped on the bandwagon this week by launching a new blog site that will be focused on interactive features such as user generated content including polls and shared material. This will encourage increased viewership that has become heavily dependent on the amount of control a user has over [...] more...

About.com Keeps Growing and Growing

Written on
June 15th 2007
Author
Editor

About.com took the lead with the gains in May even though the overall ad revenues decreased 8.5%. May advertsing revenues rising 32.6% year-over-year to $7.4 million, About.com credits both cost-per-click and display advertising. There is also attribution given to the recent aquisitions of UCompareHealthCare.com and ConsumerSearch.com. While the company claims display advertising [...] more...

The New York Times Entering The Infomercial Business?

Written on
May 17th 2007
Author
Editor

By Bill Hildebolt Better start this one with a disclaimer: the New York Times is one of the finest, most credible news organizations in the world. They have super smart people that work like crazy and do a fabulous job walking the complicated ethical boundaries of their profession. The fact that [...] more...


Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...

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