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Study: Politicians Should Use New Media To Reach Voters

Written on
March 25th 2008
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ADOTAS — Politicians discovered the persuasive, viral power of new media eons ago, and now they’ve found that new media can also be a cost-effective, smart alternative to pricey TV spots, a recent analysis from BIGResearch found. Politicians should focus on siphoning ad dollars away from traditional outlets toward online and [...] more...