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Video Viewership Up 64% Year-Over-Year

Written on
May 13th 2008
Author
Kathleen

ADOTAS – Online video viewership spiked in March by 13% to 11.5 billion, according to findings from comScore. Their data represents a 64% gain year-over-year. Unsurprisingly, Google (YouTube’s parent company), enjoyed most of the gains, with a reported 4.3 billion videos seen on its sites (a 38% share of the market). [...] more...

Pheedo’s CEO On Slaying RSS’s Rising Power

Written on
May 12th 2008
Author
Kathleen

ADOTAS EXCLUSIVE — “RSS advertising done right:” that’s how Pheedo introduces its services. Pheedo also says it “connects with affluent influences” and targets “by category, keyword, feed content, country, DMA and more.” Bold statements? Sure. But how do they drive ROI? We sat down with Pheedo’s CEO and founder, Bill [...] more...

Bango Creates Mobile Tool To Up ROI

Written on
May 12th 2008
Author
Kathleen

ADOTAS – Got trust issues with your mobile advertising campaign provider? Bango has created a free mobile analytics tool so advertisers can track their campaign’s progress and traffic sources in the hope of boosting conversion rates. The technology was developed to address the Internet Advertising Bureau’s recent report urging “independent testing [...] more...

Nurun Snags Grey Group Exec To Grow Digital Biz

Written on
May 12th 2008
Author
Kathleen

ADOTAS – Global interactive advertising agency Nurun Inc. has named Steve Carbone president of North America, a newly created position. Carbone will spearhead the company’s strategic growth, identify investment opportunities and client direction with a focus on the United States and Canada. “One of the agency’s objectives in 2008 is to [...] more...

Marketing & Tech: Bring Back That Lovin’ Feeling!

Written on
May 9th 2008
Author
Mike Sprouse

ADOTAS EXCLUSIVE — If you work in the online marketing industry, or anywhere in the digital media environment, you’ve undoubtedly been exposed to the inner workings of technology departments as well as your very own marketing department. In the old days, the dynamic between the groups was push-pull or pull-push. [...] more...

Increasingly Desperate Microsoft Courts Facebook

Written on
May 8th 2008
Author
Kathleen

ADOTAS – The heat is on! Microsoft Corp. is under serious pressure to come up with a strategy to compete with Google. And its latest tactic in the ongoing (and seemingly endless) war is to quietly circle Facebook Inc. to see if the social networking company is interested in teaming [...] more...

NBC Launches Platform To Target Big Spenders

Written on
May 8th 2008
Author
Kathleen

ADOTAS – Is your target a woman and a mother? Smart move: they make about 85% of all the household purchasing decisions, according to Marketing to Women statistics. NBC has caught on too: it’s launching Women@NBCU, a powerhouse combo of media assets, allowing advertisers to target women online, on TV [...] more...

Giant Realm Raises $2 Million

Written on
May 8th 2008
Author
Kathleen

ADOTAS – Giant Realm, Inc., an online gaming vertical advertising network, has raised $2 million in funding from SoftBank Capital. Giant Realm is an interactive portal and publisher group that targets men between the ages of 18 and 34. This latest cash infusion comes on the heels of a $3.5 million [...] more...

User-Generated Contests: A Guide to Success

Written on
May 7th 2008
Author
Mike La Rotonda

ADOTAS EXCLUSIVE – Face it: consumers may have more control over marketing campaigns than you do. With the rise of social media and social networking over the past few years, a major shift has occurred in online marketing. Consumers have jumped into the driver’s seat, and Web 2.0 tools have [...] more...

Will Format Dynamics Start a Display Ad Revolution?

Written on
May 7th 2008
Author
Kathleen

ADOTAS – Has a new age of interactive advertising dawned? OK, that may be a tad dramatic, but the folks at Format Dynamics have found a way to tap into a completely new market for display advertisements – and it will probably shake up the increasingly stagnant just-waiting-for-a-big-innovation display market. So [...] more...


Spotlight

Pheedo’s CEO On Slaying RSS’s Rising PowerADOTAS EXCLUSIVE — “RSS advertising done right:” that’s how Pheedo introduces its services. Pheedo also says it “connects with affluent [...] more...

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