new-media-technology
HipCricket Signs Mobile Ad Deal With Spanish Broadcaster
ADOTAS – HipCricket, a mobile marketing company, has penned a deal with the Spanish Broadcasting System Inc.’s radio stations to roll it into what it said is the company’s first Hispanic Mobile Marketing Network. With SBS, the network will not reach more than 7 million Hispanic radio listeners in leading markets [...] more...
Three Networks Turn to Click Forensics To Boost Traffic Quality
ADOTAS – Click Forensics, a provider of traffic quality management solutions, announced that it’s partnering with online advertising networks Broadspring, eZanga.com and Ad Chap to improve pay-per-click traffic quality for search engine marketers. Per the agreement, the threesome will use Click Forensics technology to filter out poor-quality PPC traffic before it [...] more...
Study Probes Gadget Zealots’ Minds
ADOTAS – Gadget fiends, as it turns out, are decisive, conceited boors. A new study from Mindset Media and Nielsen evaluated the characteristics of 25,000 U.S. adults and found that tech enthusiasts tended to score high in personality traits like leadership, dynamism and assertiveness – but they tanked in modesty. According [...] more...
How To Shift Brand Dollars Online
ADOTAS EXCLUSIVE — The Internet is badly underdeveloped as a brand advertising medium, and it’s not just “a matter of time” before those premium dollars shift online in search of anything other than cheap fill. After over 10 years in the mainstream of American life, the Internet now accounts for [...] more...
Same Worn Out Answer: YES, Networks Matter
ADOTAS – Wenda Harris Millard’s warning that “We must not trade our advertising inventory like pork bellies” at an IAB conference in February launched an industry-wide discussion about the value of inventory and the industry sectors (networks, publishers and agencies) that manage it. The debate was continued at yesterday’s OMMA [...] more...
Microsoft Snaps Up TV Ad Firm
ADOTAS – Microsoft is still hoping to drive up revenue from advertising – and it’s scooped up the small(ish) Navic Networks, to help it tap into the roughly $70 billion spent on TV ads every year. Terms of the deal were not disclosed, but the company has raised about $43 [...] more...
Shocker: Google Tops in Online Video Views
ADOTAS – Web surfers in the States viewed 11 billion videos in April, according to comScore; YouTube accounted for more than 4 billion of that total, making Google the top dog yet again. Google sites accounted for 4.1 billion videos viewed, or 38% of the total – YouTube accounted for 98% [...] more...
Macrovision Acquires Web, Tech Assets of Vertical Site
ADOTAS – Macrovision Solutions has acquired Web site and technology assets from ThoughtWorthy Media, a vertical, TV-focused search engine. The agreement was made in January by Gemstar-TV Guide International – now a part of Macrovision. The ThoughtWorthy site (which redirects to TVGuide.com) allows TV viewers to identify, research and purchase the [...] more...
GM Planworks Cuts 5% of Staff
ADOTAS – Snip! The General Motors media services unit devoted to GM has cut 5% of its staff (25 posts) and plans to put a new emphasis on digital, according to reports. The news comes three months after the unit’s chief, Dennis Donlin, stepped down. The unit, GM Planworks, is under [...] more...
Hayden Panettiere Sells Shirt Off Her Back
ADOTAS – Creepy stalkers rejoice: Hayden Panettiere is selling off items in her wardrobe for charity. The star on NBC’s Heroes, has announced a partnership with social computing site Zude and peer-to-peer social commerce marketplace Shopit to sell some of her favorite clothes in a bid to raise money and [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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