neustar-adadvisor



Interview with Neustar AdAdvisor VP Paul McLenaghan

Written on
June 3rd 2013
Author
Adotas

ADOTAS – Data is at the heart of all phases of the marketing campaign cycle — planning, execution, interaction, and measurement. Marketers are still exploring the best ways to leverage third-party and in-house customer data across all of those phases to gain decision-driving insights and tangible results. Neustar AdAdvisor provides a ... more...

Industry Leaders Offer Predictions for 2013 (Part 10)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   John Federman, CEO, Dailybreak “Brands who invested in social media with a desire to create participation at scale will begin to look to quantify a return on their investment.” “Creating social engagement and participation will become a significant part of every comprehensive media ... more...