neuroscience
Nielsen NeuroFocus: Super Bowl Ads and the Male and Female Brains
Are men really from Mars and women from Venus? That question has been on the minds of marketers and brands for years, especially as we approach Madison Avenue’s seminal event: Super Bowl Sunday. GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! With a captivated audience that includes both men [...] more...
Nielsen Study Debunks Stereotypical Marketing Practices Geared Towards Seniors
BERKELEY, CALIF. (September 6, 2012) – A new report from Nielsen NeuroFocus, a global leader in neurological testing for consumer research, reveals that many stereotypical marketing practices aimed at reaching men and women over the age of 60 may not be as effective as previously assumed. Nielsen NeuroFocus found that [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
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- How to Make Lead Exchange Work May 24th 2013 ADOTAS — The idea of lead exchanges has hardly been [...] more »
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013 ADOTAS — In the next five years the ticket market [...] more »
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
Features
- How to Make Lead Exchange Work May 24th 2013
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
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