neuroscience



Nielsen NeuroFocus: Super Bowl Ads and the Male and Female Brains

Written on
January 29th 2013
Author
Caroline Winnett

Are men really from Mars and women from Venus?  That question has been on the minds of marketers and brands for years, especially as we approach Madison Avenue’s seminal event: Super Bowl Sunday. GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! With a captivated audience that includes both men ... more...

Nielsen Study Debunks Stereotypical Marketing Practices Geared Towards Seniors

Written on
September 19th 2012
Author
Press Release

BERKELEY, CALIF. (September 6, 2012) – A new report from Nielsen NeuroFocus, a global leader in neurological testing for consumer research, reveals that many stereotypical marketing practices aimed at reaching men and women over the age of 60 may not be as effective as previously assumed. Nielsen NeuroFocus found that ... more...