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YouTube Presents A Wizzard Channel

Written on
March 25th 2008
Author
Editor

ADOTAS - Wizzard Software Corp., owner of Wizzard Media, a large podcasting network, announced today it has signed a content licensing and advertising agreement with YouTube. Wizzard’s new YouTube channel will showcase the best videos from the Wizzard Media Network. Wizzard will have its own brand channel that will enable users [...] more...

Etology Terminates BitTorrent Sites from Network

Written on
November 30th 2007
Author
Alternative Media

Etology, an online advertising firm based in the U.S. announced that it will stop serving ads to all BitTorrent sites in their advertising network on December 1st. They argue that they have no other choice because of the legal implications involved and the potential risk to their advertisers, whatever that [...] more...

Managing and Minimizing Campaign Tracking Discrepancies

Written on
November 8th 2007
Author
DM Confidential

A common trend has emerged in recent years among campaign tracking platforms where the number of successful actions reported by the Network is typically lower than Advertiser data. We all know this difference as the “discrepancy,” and for many Networks it has become a recurring annoyance. And while it seems [...] more...