networks
Localization: The Key to Global Online Advertising
ADOTAS – With 15% to 30% of all visits to U.S. websites originating from abroad, Internet use growing exponentially in developing markets and expat communities fast becoming important niche audiences, astute advertisers and publishers have an opportunity to exploit this unleashed global potential, both from the buy-side and the sell-side. [...] more...
Demystifying Exchanges
ADOTAS – With so many new exchanges and exchange-like companies coming into existence, there is a tremendous opportunity for new kinds of efficiencies and optimization if marketers can learn how best to take advantage of all these companies. An exchange is any interactive platform that lets buyers and sellers flexibly get [...] more...
BlueKai Pushes In-Market Shopping Profiles
ADOTAS – Attention shoppers: your targeting profiles are being updated to match your carts. BlueKai has introduced BlueKai In-Market Reports, an analytics service that supplies agencies and their clients with in-market shopping profiles of audiences. The reports will help agencies determine likely prospects based on site visitors’ shopping patterns. In addition, [...] more...
YouTube Presents A Wizzard Channel
ADOTAS – Wizzard Software Corp., owner of Wizzard Media, a large podcasting network, announced today it has signed a content licensing and advertising agreement with YouTube. Wizzard’s new YouTube channel will showcase the best videos from the Wizzard Media Network. Wizzard will have its own brand channel that will enable users [...] more...
Etology Terminates BitTorrent Sites from Network
Etology, an online advertising firm based in the U.S. announced that it will stop serving ads to all BitTorrent sites in their advertising network on December 1st. They argue that they have no other choice because of the legal implications involved and the potential risk to their advertisers, whatever that [...] more...
Managing and Minimizing Campaign Tracking Discrepancies
A common trend has emerged in recent years among campaign tracking platforms where the number of successful actions reported by the Network is typically lower than Advertiser data. We all know this difference as the “discrepancy,” and for many Networks it has become a recurring annoyance. And while it seems [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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Classifieds
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
- Manager, Business and Trade Media Relations
Recent Comments
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
