networked-insights
Industry news on partnerships, offerings and hirings
ADOTAS — Adgregate Markets, Linkstorm, 2ergo, Brand.net, Networked Insights, Definition 6 and SpectrumDNA made some annoucements. Definition 6, a full-service interactive marketing and eCommerce agency, launched TwitterINGO, a gaming application developed for Twitter. The desktop application is similar to BINGO and is complete with 25 keywords on a board. TwitterINGO displays [...] more...
Shows Consumers Buzz About Not Most Watched: Report
ADOTAS – The most popular TV shows are not necessarily getting the most buzz online, a new study from social media gurus Networked Insights found. In its first Measuring the Social report, Networked Insights took a hard look at the top 10 TV shows among online audiences, compared to Nielsen’s [...] more...
Networked Insights CEO: Influencers Are Our Holy Grail
ADOTAS EXCLUSIVE — Networked Insights is a company helping advertisers reach the ever-growing and always enigmatic social media audience. With such a difficult group to target, Networked Insights enables the advertiser/consumer relationship to be established with noninvasive ease, organically engaging people and creating insightful communities. Networked Insights founder and CEO [...] more...
Networked Insights Builds Virtual Backyard for NetShops
ADOTAS – Online retailer NetShops has picked Networked Insights’ customer intelligence tech platform to build a community it’s calling “The Backyard.” The outdoor-focused community was created to gain customer insights from user interactions within its network of sights. NetShops is comprised of more than 200 niche home and lifestyle product e-commerce [...] more...
Networked Insights Boosts Its Customer Insights Tool
ADOTAS – Burning question: How is our brand doing among 18-24 year-olds in Omaha? Networked Insights has the (extremely detailed) answer. Networked Insights today announced a new level of functionality to the Networked Insights technology platform. Companies will be provided with a deeper level of customer intelligence mined from interactions across [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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