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Don’t Abandon the Non-Behavioral Portion of Your Campaign
ADOTAS – In his recent article “Five Horrible Ad Placements That Could Have Been Avoided,” Peer39 CEO Andy Ellenthal points out the dangers of incongruent and even inappropriate contextual adjacencies that can arise in the execution of retargeting campaigns. But rather than a few ad placements with marginal contextual relevance [...] more...
Report: Ad Networks Raking in More Display Spend
ADOTAS – Pretty assured in the belief that ad networks are on the decline? Well, the second annual Online Advertisers Survey Report from Econsultancy and supply-side platform The Rubicon Project suggests quite the opposite, with networks receiving an average of 55% of the average media plan compared to 31% cited [...] more...
A Tour Inside DoubleVerify’s Accountability Engine
ADOTAS – Entering DoubleVerify’s midtown NYC offices, a giant poster listing the verification companies various offerings finally blares at the bottom, “DoubleVerify: Friend to the Industry.” Plenty of publishers and platform companies are likely to disagree with that statement. Among the verification companies, DoubleVerify receives the lion’s share of bile, with network executives complaining about [...] more...
Anchor Intelligence: Click Fraudsters Still Running Rampant
ADOTAS – It may be popular for those in the industry to spout that the “Wild West” days of Internet advertising are over, but Anchor Intelligence is seeing as much attempted click fraud as ever. Although it slightly decreased quarter-over-quarter, the company noted in its second quarter “Traffic Quality Report” [...] more...
You Can’t Spell Marketing Without “IT”
ADOTAS EXCLUSIVE – Unlike their predecessors, marketers today are faced with a growing array of options when it comes to putting together an effective marketing campaign. What should be the balance of offline and online activities? For online, what specific options should marketers be looking at? Perhaps it’s a new [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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