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In 10 Years, Facebook Will Look a Lot Like Comcast Cable

Written on
April 23rd 2014
Author
Bob Crowley

ADOTAS – Facebook’s huge acquisitions of WhatsApp and Oculus Rift have been met mostly with pundits and industry leaders scratching their heads. The collective sentiment of “What is Zuckerberg up to?” can be heard echoing from Wall Street to Silicon Valley. However, I think I cracked Zuck’s code, as it ... more...

Foursquare Checks In: Expands into Latin America, Unlocks New Markets

Written on
March 31st 2014
Author
Richard L. Tso

ADOTAS – Remember Foursquare, that scrappy company that made headlines when it first burst on the social scene, allowing consumers to check-in at locations around the globe before Facebook began offering similar features on its platform? With gamification elements that encourage social sharing and online conversations about the businesses and ... more...

Big-Budget TV Ads Alone Aren’t Enough: Use Programmatic to Tell Your Brand Story

Written on
March 12th 2014
Author
Dario Diament

ADOTAS – Super Bowl Sunday is a unique day in the U.S. Tens of millions will tune in to watch the big game, though according to research firm Lab42, 39% prefer the commercials over the game vs. 29% who prefer the football. The Super Bowl is the advertising industry’s equivalent ... more...

LiveRail: 2014 Predictions from CEO/Co-Founder Mark Trefgarne

Written on
January 7th 2014
Author
Adotas

ADOTAS – Mark Trefgarne (pictured), CEO/Co-Founder of LiveRail, the leading video monetization platform for publishers, offers the following predictions for 2014. 1. “One of the major MSOs will announce an IPTV service in 2014.” Consumers are growing more accustomed to consuming entertainment on devices other than through their regular cable operator, i.e. tablets, smartphones, ... more...

Rapt Media: 9 Predictions for Online Video in 2014

Written on
January 2nd 2014
Author
Rapt Media

ADOTAS – Though Interactive Video (IV) isn’t totally new, projects like Philips’ “Designed to Play,” Maybelline’s “Glamour Eye,” and Bob Dylan’s interactive music video helped spread the gospel of IV in 2013, leading us to believe that 2014 will be a breakout year for IV. As technology exponentially evolves each ... more...

Silverpop: 7 Key Marketing Trends for 2014

Written on
January 2nd 2014
Author
Adotas

ADOTAS — Silverpop, a leading behavioral marketing automation technology provider, recently issued a whitepaper, “7 Key Marketing Trends for 2014 & Tactics for Thriving in the New Year.” Last year, Silverpop declared 2013 the year of the customer. Now, the customer revolution is underway and buyers are in control. To be successful, marketers ... more...

Easy Does It: How Publishers Can Monetize Their Content

Written on
December 27th 2013
Author
Oliver Roup

EDITOR’S NOTE: This article, originally published on February 27, 2013, placed at No. 11 in our 20 most popular articles of the year. ADOTAS – Consumers are bombarded with more commercial messaging than ever before from countless sources, but it’s also easier than ever to tune ads out. People fast-forward past ... more...

Americans on Healthcare.gov: Amazon and Google Can Do It Better

Written on
December 18th 2013
Author
Roberto Ramos

ADOTAS – The much-publicized troubled launch of the Obama administration’s Healthcare.gov website is a reminder of how poorly the U.S. government fares in delivering digital assets and value to its citizens. The project seemed to be a dud on arrival, with system instability illustrative of a wider project management breakdown ... more...

Hulu Wants to Become Part of Pay-TV

Written on
December 16th 2013
Author
Peter Koeppel

ADOTAS – Lots going on with Hulu these days! For starters, the Internet-based entertainment hub is in early discussions with a number of pay-TV providers about potential partnerships. The media company-owned service is attempting to become part of pay television. One of the ideas being discussed centers around pay-TV operators carrying ... more...

Online Video Advertising: Tips For More Effective Targeting & Measurement

Written on
September 12th 2013
Author
Joe Lichtenberg

ADOTAS — Online video advertising is rising at an unprecedented rate, and not just because services like Hulu and Netflix are enabling streaming entertainment online. Video advertising is taking off because brand managers are realizing the positive impact that video can have on their ability to attract and engage with ... more...