netflix
Quick Hits: AdBlock Blocks Fewer Ads, Amazon Aces a Test of the Cloud
ADOTAS – AdBlock Plus developer Wladimir Palant announced last week the popular ad-blocking plugin is going to begin blocking fewer ads — at least in its default settings. AdBlock Plus 2.0 allows for “non-intrusive” ads — that is, ads that are static (preferably text-only) and, as such, have no audio or [...] more...
Netflix: Anatomy of a Public Marketing Mistake
ADOTAS – When Netflix CEO Reed Hastings appeared on the cover of Fortune Magazine last year as Businessperson of the Year, few expected that this year would be full of news of a very different sort for the successful media company. As the end of the fourth quarter comes into sight, [...] more...
gTLD: Netflix and the Difference Between a Pyramid and a Root
ADOTAS – Superstar movie-rental giant Netflix rapidly graduated to movie streaming and suddenly splintered the old-fashioned DVD movie rentals business and created “Qwikster,” a separate division with a name identity seemingly inspired by the likes of Twitter and Napster. When the outcry of customers reached the boardroom, the objections over [...] more...
What’s Outside Facebook Is Inside Now
ADOTAS – You guys are never going to believe this, but Facebook wants you to share more. Here I thought CEO Mark Zuckerberg was going to come on stage last week at f8, shake his head dramatically and say, “Users, we’ve got too much of your personal information already — [...] more...
Amazon Takes Top Holiday Slot
ADOTAS – The holiday retail sales season was the bleakest on record since 1970, but discount online shops like Amazon, Netflix and QVC managed to find some success, according to a survey released by ForeSee Results and FGI Research. Amazon and Netflix really out-lapped the competition when it came to customer [...] more...
Tivo, Netflix Partner on Web Streaming
Netflix Inc said on Wednesday it reached a deal with TiVo Inc to further deliver on its goal of offering Netflix’s Web streaming service directly to televisions through many devices. Terms of the deal were not disclosed, but it calls for Netflix to provide subscribers of its online DVD rental service [...] more...
Netflix And LG Put Movies On Your TV
In a move that continues to blur the line between traditional media and online technology, Netflix has announced that it is developing a set-top box with LG Electronics that will allow subscribers to watch movies streamed directly from the Internet to their televisions. This development is an extension of the Internet [...] more...
Netflix, Amazon Top Holiday E-Tailer List
According to the University of Michigan’s American Customer Satisfaction Index methodology, or the ACSI, online shoppers were even more pleased with this year’s holiday season shopping over last year. The Top 40 online Retail Satisfaction Index, which is produced by ForeSee Results and FGI Research, shows that consumers were [...] more...
Netflix Implements Banner Ads
Online DVD rental service Netflix has launched banner advertising on its home page. Campaign du jour: ads for Sony Pictures Entertainment’s upcoming animated movie Monster House. For the next three days, Sony Pictures will be the exclusive advertiser on Netflix. Each Monster House banner features a different character from the movie. [...] more...
Blockbuster Revamps Strategy
According to Blockbuster Inc. CEO John Antioco, the well-known movie, game and entertainment rental service is now taking strides to move more of its customers online—particularly as it will continue to close a number of its retail stores in 2006. At the recent Citigroup Entertainment, Media and Telecommunications Conference, held [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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