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Larissa’s Picks to Click: Asics Training, Medical Technology, YouTube Subscriptions

Written on
May 8th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Such a dreary day in the New York area.  Perfect for staying inside, taking a nap, watching a movie and studying [...] more...

Visual Content is King: Social Video Takes Center Stage

Written on
April 24th 2013
Author
Richard L. Tso

ADOTAS – In 2012, social video engagement rose from 42% to 70% the year before, according to new research by Adobe, with the viral reach of video content accounting for 77% of ALL reach via social networking sites. That compares to 55% for non-video content like status updates and confirms the [...] more...

How Producers and Publishers Can Stave Off a Video Drought

Written on
March 20th 2013
Author
Atul Patel

ADOTAS – Everyone knows the Rime of the Ancient Mariner: “Water, water everywhere and not a drop to drink.” Unfortunately, this song may soon apply to video. Freewheel’s 2012 Video Monetization Report indicates that the growth rate for video-viewing volume rose only 7% from Q3 2012 to Q4 2012, while the growth [...] more...

Retail Sites, Including Amazon, Dominate Paid Search Advertising on Google

Written on
March 13th 2013
Author
AdotasWire

A new study reveals that retail web sites are dominating paid search advertising on Google.com, with amazon.com taking the lead as both the most visible retail advertiser and also the retail brand most likely to be seen in organic search results. The findings come from a study by search and social analytics [...] more...

Easy Does It: How Publishers Can Monetize Their Content

Written on
February 27th 2013
Author
Oliver Roup

Consumers are bombarded with more commercial messaging than ever before from countless sources, but it’s also easier than ever to tune ads out. People fast-forward past multimillion-dollar commercials or subscribe to web-based, commercial-free TV platforms like Netflix. They view more content on the web than ever, but online ads have [...] more...

Stream This: The Evolution of Entertainment Consumption

Written on
December 7th 2012
Author
Richard L. Tso

If there’s one staple of American life, it’s entertainment. Movies have been around since the 1920s, providing people with an immersive form of escapism and visual storytelling. And while there’s nothing quite as relaxing as physically going to the movie theater to see a film on the big screen, the [...] more...

Study: Netflix Users Spend 8 Hours a Week with the Service

Written on
September 7th 2012
Author
PR

It’s no surprise that Amazon.com is trying to take a piece of Netflix’s turf through its partnership with the pay-TV service Epix.  A new report from GfK shows that the average Netflix user (ages 13 to 54) watches 5.1 TV shows and 3.4 movies per week via the service. Using conservative [...] more...

Internet Television’s Arrival: The Dawn of Quality, Original Content Online

Written on
June 26th 2012
Author
Peter Koeppel

ADOTAS – Ever since streaming video became a possibility online, industry leaders in both the internet and entertainment fields have had their collective eye on merging TV and online audiences. YouTube broke ground with user-created videos, and were soon followed by Hulu, Netflix andAmazon Digital Services, respectively. And now, almost simultaneously, all [...] more...

New Devices, Habits Make Television an Endangered Species

Written on
April 27th 2012
Author
Silvina Moschini

ADOTAS – Television was the means of communication par excellence of the 20th century. Viewers were informed and thrilled by it. Mankind as a whole could watch live and direct paradigmatic events such as man landing on the moon. Today, the reality of that screen that shaped our lives for [...] more...

Quick Hits: AdBlock Blocks Fewer Ads, Amazon Aces a Test of the Cloud

Written on
December 12th 2011
Author
Brian LaRue

ADOTAS – AdBlock Plus developer Wladimir Palant announced last week the popular ad-blocking plugin is going to begin blocking fewer ads — at least in its default settings. AdBlock Plus 2.0 allows for “non-intrusive” ads — that is, ads that are static (preferably text-only) and, as such, have no audio or [...] more...



Spotlight

An Interview with Jasper Mullarney, VP of Direct Response Advertising, AdknowledgeADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only [...] more...

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