netblue
Vendare Merges with Netblue
Online marketing firm Vendare and performance marketing company Netblue have agreed to merge, pending stockholder approval. Vendare provides advertising, promotion, and marketing services for web publishers, and reaches more than 120 million customers a month. Netblue, formerly known as YFDirect, provides many of the same services. It specializes in performance-based marketing [...] more...
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
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