neomedia-technologies



AFAIK: Quantcast, ORC International, Krux, NeoMedia, Neolane, Tealium, LivingSocial

Written on
January 8th 2013
Author
Mike Daly

Here’s what the virtual mailman told me today: Quantcast announced this morning that it acquired MakeGood, a software company focusing on reconciliation and reporting of digital advertising campaigns. Global market research firm ORC International today announced that it has acquired Marketing Research Services Inc. (MRSI), a privately-held Cincinnati-based research firm specializing in consumer research. ... more...

Industry Leaders Offer Predictions for 2013 (Part 10)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   John Federman, CEO, Dailybreak “Brands who invested in social media with a desire to create participation at scale will begin to look to quantify a return on their investment.” “Creating social engagement and participation will become a significant part of every comprehensive media ... more...