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NeoEdge Unveils TV-Style Overlay Ads in Casual Games

Written on
October 22nd 2008
Author
Kathleen

ADOTAS – Casual gaming ad shop NeoEdge Networks has released what it says is the industry’s first successful technology advancement for delivering TV-style overlay ads within casual games. The so-called Brand Overlays are basically ads that float over a portion of the viewing area at set intervals that allow advertisers [...] more...

Gamer NeoEdge Gets Social

Written on
May 14th 2008
Author
Kathleen

ADOTAS – Gamers actually stop zapping their foes long enough to engage with an ad — who knew? According to NeoEdge Networks, Inc., a pioneer in the ad-delivery gaming industry, the casual gaming industry is poised to launch and snap up interactive ad dollars – and the company will be [...] more...



Spotlight

Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...

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