Digital advertising in India is worth about $130 million but it’s growing by 60% every year, published reports say. India is the first country outside of the U.S. where Microsoft has launched a digital ad platform, according to reports.

NDTV Media is partnering with Microsoft Digital Advertising Solutions to bring advertisers to the platform.

“Our target is to have over 750 advertisers on the platform by the end of the calendar year,” NDTV Media’s Chief Operating Officer Niraj Dutt told The Economic Times of India.

In other news, Microsoft introduced a mobile advertising initiative for advertisers who want to buy search keywords on Live Search and Vodafone Live.