nbcu
EveryZing secures $8.25 million, signs NBCU deal
ADOTAS — The publisher-based search engine company closed a round of funding with its existing investors, which include Fairhaven Capital, General Catalyst Partners, Accel Partners and BBN Technologies, and added GE/NBCU’s Peacock Equity Fund as an investor. EveryZing also announced the company has been selected by NBC Universal to deploy its universal search and [...] more...
NBC, Greystripe To Distribute Ad-Supported Games for Mobile Sites
ADOTAS – NBC Universal has teamed up with Greystripe, a distributor of ad-supported mobile games and apps, to distribute more than 900 free games through NBC mobile and online properties. Greystripe will also distribute select NBCU mobile game titles from Bravo, SCI FI Channel and NBC to users through their [...] more...
Hiring Round-Up: Skype, iBloks, NBCU
ADOTAS – Skype has nabbed a former Motorola exec as its new COO. Scott Durchslag brings 20 years of experience in the tech and telecom business to Skype. iBloks, 3D ad aficionados, named Will Hunsinger, the former GM of Gap Online, as its CEO. iBloks also recently appointed Mike Hard, [...] more...
Nielsen Create “Digital Media Manager”
Nielsen is releasing a new service that will guarantee that online videos are distributed in ways that are approved by the owners of the original content. The Wall Street Journal reports that the service may be announced as early as Wednesday. Nielsen is looking to offer this to media companies including [...] more...
NBCU Moves Out Of iTunes
It seems as though people are making good on their promises this year. Here in New York the city took a hit from the stage-hand strike, the writer’s strikes is giving it to the film and television industry and now, in an online media version, NBCU has officially pulled its [...] more...
Unusual Bedfellows, IGA Worldwide & NBCU
A partnership no one saw coming was announced yesterday when NBCU said it will start selling advertising in videogames of in-game ad vendor IGA Worldwide. NBCU’s digitals sales team will start offering premium inventory in IGA represented games. IGA acts as a third party technology and ad sales partner to videogame [...] more...
NBCU Up For Auction?
NBC Universal may just be up for auction. The decision will not be made until after the Beijing Olympics. NBC Universal is the entertainment division of General Electric. According to a report in the Financial Times, the company, whose estimated value is around $40 billion, is rumored to be potentially up [...] more...
NBCU Gives It Away For Free
To add insult to injury, NBC Universal announced that the network will allow free consumer downloads of its most popular programs for a week after airing, starting this November after a trial period in October. This comes after the high profile split from Apple Inc.’s service iTunes. The partnership crumbled over [...] more...
Will News Corp. Replace NBCU On iTunes?
In the wake of the NBC battle over pricing with Apple for popular television shows on iTunes, the technology giant is looking for alternatives to fill the void that will be felt when the entertainment network’s existing contract runs out. Apple is said to be in talks with News Corp. to [...] more...
Hulu Gets Sued…By Lulu?
NBCU and News Corp. are already seeing some backlash from their newly named video site Hulu.com. It has been reported that a site dedicated to members publishing their own books, titled Lule.com is suing the new company because their name infringes upon Lulu’s licensed trademark. Bob Young, CEO of Lulu put [...] more...
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Latest News
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- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
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- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
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Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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