nbcu
NBC, Greystripe To Distribute Ad-Supported Games for Mobile Sites
ADOTAS – NBC Universal has teamed up with Greystripe, a distributor of ad-supported mobile games and apps, to distribute more than 900 free games through NBC mobile and online properties. Greystripe will also distribute select NBCU mobile game titles from Bravo, SCI FI Channel and NBC to users through their [...] more...
Hiring Round-Up: Skype, iBloks, NBCU
ADOTAS – Skype has nabbed a former Motorola exec as its new COO. Scott Durchslag brings 20 years of experience in the tech and telecom business to Skype. iBloks, 3D ad aficionados, named Will Hunsinger, the former GM of Gap Online, as its CEO. iBloks also recently appointed Mike Hard, [...] more...
Nielsen Create “Digital Media Manager”
Nielsen is releasing a new service that will guarantee that online videos are distributed in ways that are approved by the owners of the original content. The Wall Street Journal reports that the service may be announced as early as Wednesday. Nielsen is looking to offer this to media companies including [...] more...
NBCU Moves Out Of iTunes
It seems as though people are making good on their promises this year. Here in New York the city took a hit from the stage-hand strike, the writer’s strikes is giving it to the film and television industry and now, in an online media version, NBCU has officially pulled its [...] more...
Unusual Bedfellows, IGA Worldwide & NBCU
A partnership no one saw coming was announced yesterday when NBCU said it will start selling advertising in videogames of in-game ad vendor IGA Worldwide. NBCU’s digitals sales team will start offering premium inventory in IGA represented games. IGA acts as a third party technology and ad sales partner to videogame [...] more...
NBCU Up For Auction?
NBC Universal may just be up for auction. The decision will not be made until after the Beijing Olympics. NBC Universal is the entertainment division of General Electric. According to a report in the Financial Times, the company, whose estimated value is around $40 billion, is rumored to be potentially up [...] more...
NBCU Gives It Away For Free
To add insult to injury, NBC Universal announced that the network will allow free consumer downloads of its most popular programs for a week after airing, starting this November after a trial period in October. This comes after the high profile split from Apple Inc.’s service iTunes. The partnership crumbled over [...] more...
Will News Corp. Replace NBCU On iTunes?
In the wake of the NBC battle over pricing with Apple for popular television shows on iTunes, the technology giant is looking for alternatives to fill the void that will be felt when the entertainment network’s existing contract runs out. Apple is said to be in talks with News Corp. to [...] more...
Hulu Gets Sued…By Lulu?
NBCU and News Corp. are already seeing some backlash from their newly named video site Hulu.com. It has been reported that a site dedicated to members publishing their own books, titled Lule.com is suing the new company because their name infringes upon Lulu’s licensed trademark. Bob Young, CEO of Lulu put [...] more...
Amazon Snags NBCU
NBC Universal has been in talks with Amazon after the widely publicized dispute between the entertainment company and the technology corporation over the pricing of television shows available on iTunes. Amazon has agreed to give the company flexibility over the pricing of shows on their young Unbox downloading service. Television shows [...] more...
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
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