nbc
Big Boys of Broadcast Join Forces for Mobile Content
ADOTAS – Call it the supergroup of broadcast media: three owned-and-operated operations — Fox, NBC and Telemundo — and nine local broadcast companies — including Gannett Broadcasting, Hearst Television and Cox Media — are teaming up to provide a mobile content service. Using existing broadband spectrum and the ATSC-M/H, an open [...] more...
Hulu’s Bringing Its “A” Game But…
ADOTAS – Hulu’s sales team is actively subverting the ad sales of its parent companies that are also trying to sell ads for their shows on Hulu, according to a source at one of the parent companies. According to a source of the Silicon Alley Insider, Hulu’s ad sales [...] more...
Video Ads for Pandora’s Radio Star
ADOTAS — Further venturing into the visual arena, audio-centric site Pandora.com, which builds radio playlists for specific users based on preferences, will feature video campaigns for NBC and Electronic Arts. Through 30-second spots, user-initiated extended video trailers and branded radio stations, NBC will be highlighting its new hospital drama “Mercy” while [...] more...
NBC injects funds into mobile ad network Greystripe
ADOTAS — Greystripe, the mobile brand ad network responsible for over 250 million ad-supported mobile app and game downloads, has secured $2 million in funding from GE/NBCU’s Peacock Equity Fund, capping a $7.5 million Series C funding round. The previously announced $5.5 million of this Series C round was from Disney’s [...] more...
NBC, appssavvy Form Social Media Partnership
ADOTAS – NBC Universal and social media app specialists appssavvy have announced a partnership in which appsavvy becomes the exclusive advertising sales team for the NBC News iCue social media application launching on Facebook this month. NBC News’s iCue is built around hundreds of historical videos from the NBC News Archives. [...] more...
Hulu To Air Premieres Before TV
ADOTAS – Score for online video! Hulu will be airing some season premieres before they land on television. Its fall premiere lineup includes Prison Break, Bones, House, Heroes, The Office and 30 Rock and newbies Knight Rider, Lipstick Jungle, Chuck and Life. The latter four premieres will launch online one [...] more...
Olympics Set Stage for Emerging Web Tech Fight
As the world’s best athletes compete in Beijing, the summer Olympic games are setting the stage for a battle between Microsoft Corp. and Adobe Systems Inc. over the Internet’s next big competition. Microsoft’s Silverlight technology and rival Adobe’s Flash format are currently locked in a race over who delivers the world’s [...] more...
NBC: TV & Online Goes Hand In Hand
ADOTAS — NBC Universal is getting with the times. However, the company is still trying to figure out exactly what that means. The company has paid $900 million for the broadcasting rights to the Olympic Games, and is trying to draw more online ad revenue by creating NBCOlympics.com while still [...] more...
Online’s Share of Olympic Ad Spend: $100M
ADOTAS – Marketers are going to shell out roughly $1.5 billion on Olympics-related advertising. $100 million of that will go toward online advertising, Doug Anmuth, an internet analyst for Lehman Brothers, said during a conference call with reporters. NBC and its marketing partner will scoop up the most revenue from the [...] more...
NBC Captures The Weather Channel for $3.5B
ADOTAS – The Weather Channel and its properties, including The Weather Channel Interactive, has been snapped up by NBC Universal, Bain Capital and The Blackstone Group. The deal has been in the works for a while; on June 13, the companies announced formal negotiations. Reports estimated the purchase price was [...] more...
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Latest News
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Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
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Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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