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Olympics, I Love You, But Your Online Experience Was Bringing Me Down

Written on
February 26th 2014
Author
Basho Mosko

ADOTAS – I’m a huge fan of live sports in general, but the drama and excitement of the Olympics takes it to another level altogether. Every two years I’m delighted by the privilege to spend two weeks watching the best athletes on Earth competing against each other in sports I ... more...

Sochi 2014: The Most Dangerous Games for Advertisers

Written on
January 15th 2014
Author
Chad Giron

ADOTAS – Here we are. 2013 is in the rearview mirror. The end of the year is so predictable it’s almost depressing. You hear Wham!’s “Last Christmas” way more than you want to. “Love, Actually” plays on a loop all over cable. And you’re pelted with year-end lists and year-in-review pieces. How ... more...

Watch: The Top 10 Short-Form Halloween Videos

Written on
October 31st 2013
Author
Mike Daly

ADOTAS — Below, Unruly presents the top 10 short-form Halloween videos. Fun factoids: Tide’s very successful Vine campaign accounts for 5 entries in the top 10. And the top 3 videos are from Instagram, while the rest of the top 10 are from Vine. Subscribe to the free Adotas.com Newsletter ... more...

AFAIK: Hawthorne Direct, Scripted.com, Adroit Digital, BrainShark, Softchoice, Yesmail, TruEffect

Written on
June 4th 2013
Author
Adotas

ADOTAS – Today’s email yields the following bulletpoint-worthy information: Hawthorne Direct, a full-service brand response advertising agency, has promoted Jessica Hawthorne-Castro (pictured) to Chief Operating Officer.  The announcement was made today by Tim Hawthorne, Chairman/CEO and Founder of Hawthorne Direct. Representing the “next generation” of brand marketing experts, Hawthorne-Castro, Tim Hawthorne’s daughter, ... more...

Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game

Written on
May 22nd 2013
Author
Richard L. Tso

ADOTAS — The potential of mobile advertising is huge. And yet, many are still wondering when the platform will finally mature enough to handle the more immersive forms of advertising and rich-media engagement currently experienced on desktop display. According to the latest research published by Informa Telecoms & Media in ... more...

AFAIK: SDL, EachScape, GinzaMetrics, LSN Mobile

Written on
April 23rd 2013
Author
Mike Daly

ADOTAS – Here’s what’s moved across our newswire this morning: SDL has today announced the appointment of Grant Johnson (pictured)as Chief Marketing Officer of SDL. Grant joins SDL from Pegasystems where he served as CMO for 3.5 years.  Pegasystems is a $460 million market leader in Business Process Management (BPM) and a leading provider of ... more...

SXSW: Notable Media Happenings

Written on
March 6th 2013
Author
Mike Daly

The five-day South by Southwest Interactive Festival (SXSWi) kicks off this weekend in Austin, TX. The festival’s organizers promise a full schedule of “compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders, the SXSW Trade Show and an unbeatable lineup of special ... more...

AFAIK: New Executive Hirings at DoubleVerify, DWA, Madison Logic

Written on
March 4th 2013
Author
Adotas

DoubleVerify, the worldwide leader in online media transparency, accountability and performance insights, today announced the appointment of Jack McClunn (pictured) as Chief Financial Officer of the company, responsible for financial strategy and operations. The appointment solidifies DoubleVerify’s management team as the company continues to accelerate its strategic growth initiatives. Prior ... more...

Brands Score Deeper Engagement By Using Ad Selector Platforms

Written on
February 7th 2013
Author
Richard L. Tso

Want to ensure that consumers are watching a your brand’s video to completion? Advertisers can now provide an incentive to consumers who view their ad content online. Earlier this week, Selectable Media launched its ad selector platform for mobile that enables brands to deliver high-CMP video content to consumers. (The ad selector ... more...

Technology Drives Super Bowl XLVII Advertising Trends

Written on
January 30th 2013
Author
Martin Hayward

Spoiler alert: Digital media has drastically changed how companies take advantage of media events to promote their brands through advertising. (That is, spoiler alert if you’ve been living under a digital rock for the past five or so years!) GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! As two ... more...