nbc
Hulu’s Bringing Its “A” Game But…
ADOTAS – Hulu’s sales team is actively subverting the ad sales of its parent companies that are also trying to sell ads for their shows on Hulu, according to a source at one of the parent companies. According to a source of the Silicon Alley Insider, Hulu’s ad sales [...] more...
Video Ads for Pandora’s Radio Star
ADOTAS — Further venturing into the visual arena, audio-centric site Pandora.com, which builds radio playlists for specific users based on preferences, will feature video campaigns for NBC and Electronic Arts. Through 30-second spots, user-initiated extended video trailers and branded radio stations, NBC will be highlighting its new hospital drama “Mercy” while [...] more...
NBC injects funds into mobile ad network Greystripe
ADOTAS — Greystripe, the mobile brand ad network responsible for over 250 million ad-supported mobile app and game downloads, has secured $2 million in funding from GE/NBCU’s Peacock Equity Fund, capping a $7.5 million Series C funding round. The previously announced $5.5 million of this Series C round was from Disney’s [...] more...
NBC, appssavvy Form Social Media Partnership
ADOTAS – NBC Universal and social media app specialists appssavvy have announced a partnership in which appsavvy becomes the exclusive advertising sales team for the NBC News iCue social media application launching on Facebook this month. NBC News’s iCue is built around hundreds of historical videos from the NBC News Archives. [...] more...
Hulu To Air Premieres Before TV
ADOTAS – Score for online video! Hulu will be airing some season premieres before they land on television. Its fall premiere lineup includes Prison Break, Bones, House, Heroes, The Office and 30 Rock and newbies Knight Rider, Lipstick Jungle, Chuck and Life. The latter four premieres will launch online one [...] more...
Olympics Set Stage for Emerging Web Tech Fight
As the world’s best athletes compete in Beijing, the summer Olympic games are setting the stage for a battle between Microsoft Corp. and Adobe Systems Inc. over the Internet’s next big competition. Microsoft’s Silverlight technology and rival Adobe’s Flash format are currently locked in a race over who delivers the world’s [...] more...
NBC: TV & Online Goes Hand In Hand
ADOTAS — NBC Universal is getting with the times. However, the company is still trying to figure out exactly what that means. The company has paid $900 million for the broadcasting rights to the Olympic Games, and is trying to draw more online ad revenue by creating NBCOlympics.com while still [...] more...
Online’s Share of Olympic Ad Spend: $100M
ADOTAS – Marketers are going to shell out roughly $1.5 billion on Olympics-related advertising. $100 million of that will go toward online advertising, Doug Anmuth, an internet analyst for Lehman Brothers, said during a conference call with reporters. NBC and its marketing partner will scoop up the most revenue from the [...] more...
NBC Captures The Weather Channel for $3.5B
ADOTAS – The Weather Channel and its properties, including The Weather Channel Interactive, has been snapped up by NBC Universal, Bain Capital and The Blackstone Group. The deal has been in the works for a while; on June 13, the companies announced formal negotiations. Reports estimated the purchase price was [...] more...
Report: Online Video Viewership To Explode
ADOTAS – The number of viewers who will access video online is expected to quadruple in the next few years and reach at least 1 billion worldwide in 2013, according to an ABI Research study. That’s a lot of eyeballs! ABI credits widespread broadband penetration and rising connection speeds to [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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