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NBC, appssavvy Form Social Media Partnership

Written on
October 1st 2008
Author
Kathleen

ADOTAS – NBC Universal and social media app specialists appssavvy have announced a partnership in which appsavvy becomes the exclusive advertising sales team for the NBC News iCue social media application launching on Facebook this month. NBC News’s iCue is built around hundreds of historical videos from the NBC News Archives. [...] more...

Hulu To Air Premieres Before TV

Written on
September 2nd 2008
Author
Kathleen

ADOTAS – Score for online video! Hulu will be airing some season premieres before they land on television. Its fall premiere lineup includes Prison Break, Bones, House, Heroes, The Office and 30 Rock and newbies Knight Rider, Lipstick Jungle, Chuck and Life. The latter four premieres will launch online one [...] more...

Olympics Set Stage for Emerging Web Tech Fight

Written on
August 25th 2008
Author
Reuters Group

As the world’s best athletes compete in Beijing, the summer Olympic games are setting the stage for a battle between Microsoft Corp. and Adobe Systems Inc. over the Internet’s next big competition. Microsoft’s Silverlight technology and rival Adobe’s Flash format are currently locked in a race over who delivers the world’s [...] more...

NBC: TV & Online Goes Hand In Hand

Written on
August 15th 2008
Author
Editor

ADOTAS — NBC Universal is getting with the times. However, the company is still trying to figure out exactly what that means. The company has paid $900 million for the broadcasting rights to the Olympic Games, and is trying to draw more online ad revenue by creating NBCOlympics.com while still [...] more...

Online’s Share of Olympic Ad Spend: $100M

Written on
August 5th 2008
Author
Kathleen

ADOTAS – Marketers are going to shell out roughly $1.5 billion on Olympics-related advertising. $100 million of that will go toward online advertising, Doug Anmuth, an internet analyst for Lehman Brothers, said during a conference call with reporters. NBC and its marketing partner will scoop up the most revenue from the [...] more...

NBC Captures The Weather Channel for $3.5B

Written on
July 7th 2008
Author
Kathleen

ADOTAS – The Weather Channel and its properties, including The Weather Channel Interactive, has been snapped up by NBC Universal, Bain Capital and The Blackstone Group. The deal has been in the works for a while; on June 13, the companies announced formal negotiations. Reports estimated the purchase price was [...] more...

Report: Online Video Viewership To Explode

Written on
May 27th 2008
Author
Kathleen

ADOTAS – The number of viewers who will access video online is expected to quadruple in the next few years and reach at least 1 billion worldwide in 2013, according to an ABI Research study. That’s a lot of eyeballs! ABI credits widespread broadband penetration and rising connection speeds to [...] more...

YuMe Powers NBC Direct

Written on
January 22nd 2008
Author
Editor

YuMe, the first ad network dedicated to broadband video, and NBC announced that YuMe’s ad platform has been chosen to provide ad management, campaign management, trafficking and reporting for the new NBC Direct service. NBC Direct is an online destination that offers free access to NBC primetime programs. CEP and co-founder [...] more...

Microsoft Makes Some HUGE Content Deals

Written on
January 7th 2008
Author
Editor

In an effort to compete with rivals Apple’s iTunes and Adobe Systems, Microsoft has made deals with many large entertainment companies to use their television and movie content. The company has created partnerships with the Walt Disney Co., NBC Universal Inc., MGM and Showtime Networks. The content will be integrated [...] more...

NBC Grabs Quarterlife

Written on
November 19th 2007
Author
Editor

As we pusblished recently in ADOTAS article ‘Content is King’, a need for quality and unique content is ensuring the limited sources of original content are being licenced or acquired. The recent announcement by NBC to acquire content from the MySpace series Quarterlife is a first and unlikely to be [...] more...


Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...

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