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nbc.com



ABC.com To Test Tolerance for Online Ads

Written on
May 2nd 2008
Author
Kathleen

ADOTAS – The line between cramming so many commercials down a viewer’s throat they turn on the brands (or the broadcaster) and failing to sufficiently capitalize on an opportunity to expose them to various brands is perilously thin. Disney-ABC Television Group has decided to see just how far they can [...] more...