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NBC Launches Platform To Target Big Spenders

Written on: May 8th 2008
Author: Kathleen

ADOTAS – Is your target a woman and a mother? Smart move: they make about 85% of all the household purchasing decisions, according to Marketing to Women statistics. NBC has caught on too: it’s launching Women@NBCU, a powerhouse combo of media assets, allowing advertisers to target women online, on TV [...] more...

CNBC And New York Times Share

Written on: January 7th 2008
Author: Editor

CNBC and The New York Times have entered an agreement to share video and editorial content from each company’s sites that will start today according to Reuters. This partnership is anticipated to directly compete with the deal between Fox Business Network and the Wall Street Journal, according to The New York [...] more...

EyeWonder Inc. Research Moves The Industry Forward

Written on: June 28th 2007
Author: Editor

Today, EyeWonder, Inc. announced that it will lead a research syndicate of online advertisers, publishers and agencies through the EyeWonder In-Stream 2.0 research initiative. Working in close partnership with the syndicate, it will deploy, test, track and analyze consumer behavior and attitudes tied to new digital video and video-based rich [...] more...

Features

Media Two’s CEO: Display Ads Are the Future May 15th 2008
Icahn to Yahoo Board: Buh Bye! May 15th 2008
Craigslist Sues eBay … Take Your Ball and Go Home! May 14th 2008
So You Think SMS Is Dying? Think Again… May 14th 2008
Interactive Creative Skills Every Agency Needs May 13th 2008

Features Archive

Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...